Hi All, I am going to launch a product soon and I have some uncertainties, I have some questions: 1. What works better, a sales page or a complete website (I have the website) 2. Since I have no sales yet, would that hurt me, since everyone is asking what the refund rate is 3. With no sales, traffic, but with just a new product, can it be profitable to jump on the Clickbank train?
Horrible mistakes all around.... 1. Don't ask us, it's your product - put up two versions of your site and throw traffic at both going to paypal or other before CB. Throw PPC and grass roots/bum marketing at it and convert on both first, then YOU tell US what works better. 2. Yes, it will hurt you, every time. Don't recruit, don't promote, right now your objective is to convert it on your own, and make sure you CAN convert it. Don't just put it on clickbank and get affiliates to waste time testing it for you, not to mention it's just immoral to use these guys as your guinea pigs. 3. No, it won't be profitable if you don't test and tweak and maximize your conversions. If it is, you have a horse shoe up your... Pretend it's no different than an offline business, you made a product, you should sell/make sure there is a market for it and that your particular solution is going to even be purchased ONCE at it's current price point, deliverables, and sales pitch. Once you convert on your own, then you have an answer to question one - the one that does better is your winner unless you keep tweaking both until one is a winner by far. THEN you should announce it here with screenshots to boot proving that it does convert, and what your tests pulled up as the most favorable pitch and why. By this point affiliates will have seen you've done your homework and aren't just another fly by night vendor who outsourced a book/site/launched on clickbank thinking that's all it takes. Don't be average mate, you'll get nowhere. Be 'business' about it, not 'clickbank secrets/minimal procedures' thinking... </.02>
Your definitely on the right track. You do want to test and track the conversions you get from a website vs the sales-page. You have no reason to worry about refunds unless your products lacks quality and/or your targeting the wrong traffic. So as your refund rate is 0, thats good and the best place to start. Now jumping on clickbank can be very profitable, depending the niche your targeting and how appealing your product is to affiliates. I would say jump start the process write some articles or throw some paid traffic at it. With paid traffic you can get a good glimpse of where your potential stands with your product.
Just put yourself in the shoes of your affiliates. How would they promote it? Then go and do just that to see what converts better, the sales page or entire website. Article marketing would be the best medium for you to test a single sales page and entire website at the same time.
^^ what NCMedia said! Do some split testing, and make some conversions yourself. If you announce your launch without having made any sales yourself then you wont get any affiliates and your site will find itself in the clickbank graveyard. Make 10, 20, 100 sales, show a conversion rate, advise affiliates what works and provide them materials to do the same and you will stand a much better chance of being taken seriously and attracting some affiliates to promote it.
I will second this as well believe me when you are launching a product - even one with a big market and a real "need" make sure you split test like mad! You can never do enough and there is always room for constant improvement. As long as you get it converting well you will have a successful product for yourself and for affiliates. Also make sure you market the product yourself like mad, chances are if you can't convert it neither can affiliates so NEVER launch too early! Good luck with it! Chris
Unfortunately this is probably what 99% of publishers do, which is very worrying. Using others time and money is one of the worst thing one can do...sadly I see this happening all the time on this forum. Hopefully one day more publishers will understand that and stop launching/spamming forums with their "not tested" products - "If you want to test your product, use your own money to do so, not the money of someone else!"