Yesterday I had a tuna sandwich from subway and it was delicious! AND YES it was a $5 foot long... I'm sure you have seen these subway commercials talking about the 5... 5 dollar... 5 dollar foot long.... There are some numbers out now that show this $5 foot long marketing campaign is responsible for $3.8 Billion in sales. Now that's a lot of sandwiches! My question is WHY is this such a home run? One word VALUE! The value subway is giving for $5 is so great, people have no problem paying that money for that sandwich. Value is the key to marketing, give so much value to your customers that they love spending money with you. But how does that knowledge work for biz opp stuff? Simple, give BIG VALUE make EVEN BIGGER money. That's the mindset behind my new marketing system.
Very good post there. The funny thing is that it is SO easy to truly deliver outrageous value in biz opp, because so much of it out there is pure crap! So many people think they can slap up a PLR ebook, create a simple video using that PLR material, and then charge big bucks for it. This market will give you a lot of credit for originality, uniqueness, and simple/clear value that people can understand, so if you just follow these basic principles you will stick out like a sore thumb in this marketplace!
Very good points. The same applies to free content you produce to generate traffic to your site, or just to enhance your reputation or credibility in any niche. I've seen overwhelmingly positive reaction to someone just because they put in some effort to write something decent on a blog, or to provide a real solution to a problem. It is because there is so much crap out there, that people appreciate real value even more.