SEO for Video Marketing

Discussion in 'Search Engine Optimization' started by pmaro, Apr 19, 2010.

  1. #1
    I am starting Video marketing and have a fundamental question

    What is best for SEO purposes?

    Host the video on your server or 3rd party such as You Tube?

    One of the drawbacks of hosting the video on my server would need more management on my part in order to allocate space to stream the videos it order to make sure my site does not crash if I get a surge of people viewing the videos. Is it worth it?

    On the other hand, my website gets all the hits and makes me ranking go up?

    Please give me advise

    Thanks!
     
    pmaro, Apr 19, 2010 IP
  2. asghar.paracha

    asghar.paracha Well-Known Member

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    #2
    It is best to optimize your videos on your own server and syndicate on other vdieo websites like youtube. if dont want optimize your videos on your own server then youtube is the best place.
     
    asghar.paracha, Apr 19, 2010 IP
  3. MarkAse

    MarkAse Peon

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    #3
    I agree with Asghar. When it comes to content it's always best to host it on your own, no matter if it's an article, video or anything else.

    That being said, every single video you make needs to be up on YouTube. It's the 2nd largest search engine on the planet right now, so learning to use it effectively is incredibly important. Small tips like putting your URL at the beginning of your description can help dramatically with click through rates.
     
    MarkAse, Apr 19, 2010 IP
  4. Dinesh_add

    Dinesh_add Active Member

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    #4
    hi,

    its good if you use some third party hosting for video at your site, like : s3 amazon
    video site map for search engines
    + social bookmarking for that video


    + uploading videos to some good video shearing site for more back link, + video seo


    good luck
     
    Dinesh_add, Apr 19, 2010 IP
  5. cheburashka

    cheburashka Peon

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    #5
    I think hosting the videos on your server is the way to go. First of, you wont have the YouTube logo and annoying 'other videos' at the end issue. To your other question about the SEO benefits, Here is a stat you might have been unaware of: If YouTube was a stand alone search engine, it would be the second largest by search volume only next to Google. We offer video creation and marketing to our clients and lately more and more of them are coming up not only in the YouTube searches, but under regular Google queries. They also provide link from video directories and improve conversion ratios.
     
    cheburashka, Apr 19, 2010 IP
  6. s3solutions

    s3solutions Peon

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    #6
    Hi pmaro,

    I think you should read this article.

    7 tips to optimize your video for search engines

    We have many ways to get traffic such as: news sharing, social networks seeding, images sharing, video sharing...

    But, how to optimize to get the best?

    I'd like to share with you guys 7 interesting tips to optimize videos for search engines that I found it from the unknown source on the Internet:

    1. As far as on-page factors are concerned, the video SEO is similar to webpage SEO. Title of your video is the most important aspect of on-page video SEO. If possible, it is best to have your main keyword as the early in your title as possible.

    2. Description of your video should have the relevant keywords as well. If you are planning on hosting your video on third-party video platforms, write up your video description so that it has relevant keywords as well as a link to your website.

    3. For third party platforms like YouTube, it is important to choose as many relevant tags as possible. Google will rank the videos both for your target keywords and your tags.

    4. Google’s algorithm is not sophisticated enough to analyze the content of your video, however, if your video does not offer any real value, it will result in higher bounce rate and fewer views and subscriptions, which in turn will negatively affect your rankings. So don’t just create a video to get links, instead, think of it as a dynamic content. Add engaging and relevant background music tracks to your video to keep your viewers attention. Visit TheMusicBakery.com to browse cost-effective and engaging background music tracks.

    5. Distribute your video to mainstream video platforms. One of the best video distribution services is offered by TubeMogul. It encodes and distributes your video to dozens of video platforms and saves you a lot of time. The best part is that it is free of charge!

    6. Fire backlinks to your videos. If your video is related to any of the vertical directories, social bookmarking would help too. It is best to start off with your YouTube video when you are building links and doing social bookmarking activities. If you are uploading your video on your site along with the third-party video sites, make sure that your site has unique content (description, transcript etc.) compared to the third-party video platforms. Offering a transcript of your video is helpful too.

    7. If uploading the video on your site, make sure to offer the “embed video” code to your viewers. A well done video can serve as an effective link-bait and help you in increasing your authority and presence in your marketplace.

    Hope you like it.
     
    s3solutions, Apr 19, 2010 IP
  7. sachin.coolboy

    sachin.coolboy Peon

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    #7
    nice article
     
    sachin.coolboy, Apr 19, 2010 IP
  8. bobtully1

    bobtully1 Peon

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    #8
    completely agree with it. I have kept the above things in mind while video promotion. I got the good results.
     
    bobtully1, Apr 19, 2010 IP
  9. shanlee

    shanlee Peon

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    #9
    s3solutions thanks information provided by you is really good. video promotion have two thing first a real good and interesting video and second good seo. if video is not good then good seo will not earn much for you if vedio is good and good optimization effort are not there then your video can go unseen.
     
    shanlee, Apr 29, 2010 IP
  10. prof_chivu

    prof_chivu Peon

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    #10
    youtube is the best video market place
     
    prof_chivu, Apr 29, 2010 IP
  11. Wolfi07

    Wolfi07 Peon

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    #11
    s3solutions: Thanks for your great posting!
     
    Wolfi07, May 6, 2010 IP
  12. arnoldsmithh

    arnoldsmithh Peon

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    #12
    I think youtube is best.
     
    arnoldsmithh, May 6, 2010 IP
  13. rosesmark

    rosesmark Active Member

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    #13
    There are many website who provides the video marketing Facility

    1- You Tube
    2-Google Video
     
    rosesmark, Sep 23, 2010 IP
  14. typo3techie

    typo3techie Peon

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    #14
    video marketing very helpful for website promotion and search engine give more importance to video.
     
    typo3techie, Sep 23, 2010 IP
  15. BusinessCoach

    BusinessCoach Well-Known Member

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    #15
    apparently, no one does any video SEO as I don't see any real help for you.

    Put on youtube for VIDEO SEO

    make sure your kw and link is in the title, first line of description and the tag
    Select your category wisely
    Youtube gives honors for ONLY the first 48 hours - have a traffic solution in place before you upload
    get honors first 2 days and get listed on the most _____ lists
    When you show up 1st in youtube for a keyword, you show up 1st in google

    <<<<<Teaching SEO since 1999
     
    BusinessCoach, Sep 28, 2010 IP
  16. andrewbernes

    andrewbernes Peon

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    #16
    video marketing helpful for website promotion.
     
    andrewbernes, Sep 29, 2010 IP