Mailing List - What to do and not to do help (need advice)

Okay so I have a lot of CB product websites, but I have never used mailing lists, one time I did but I epically failed, currently I have a mafia wars niche site getting me 20 - 30 signups a day (gets over 100 visits per day) the visitors tend to want free info so don't purchase oftern so I thought I would capture their emails giving free tips out to try again later.

However, I have no idea what the best way to sell is?

I have made a 5 day email campaign giving tips but how long should it be (10 days, 20 days? 1 email a day 1 everyother? When should you promote a product or talk about it? All advice is welcome

Thank you for reading.

 

Spread your promotion over no more than 10 days I reckon. Any more than that and people might forget/lose track of what you're promoting. Mail every other day, or every few days. Or even every day if you want. I've seen various studies that show more frequent mailings make more money. Sure more people unsubscribe, but they were unlikely to buy anything anyway.

 

I wrote a post on the basic Benefits of Building a Mailing List if you want to read.

Nick

 

The best way to get the ball rolling with email marketing and list building is to either find a solid guide or read some of the reputable internet marketing forums out there..

Al.

 

Split test it yourself - theres nothing better than split testing it and finding out yourself - write one that is just freebies for a whole week or 2 then some solid offers.... then split it with one that perhaps gives away free content / ebooks followed by an offer, followed by more free content,, followed by another offer and so on... even if it is not a strong conversion rate 20-30 signups a day after a few weeks will easy be a decent list that you should be able to make some money from.

 

Some tips that helped me build a responsive list would be...

1)Low End Product: After a user opt in redirect him to a sales page that has your low end $7 dollar product. Makes this product awesome and overdeliver. The $7 price point is perfect because it is the equivalent of a mcdonalds meal and if someone is not willing to spend $7 on you what makes you think they will spend $47? Also you will usually get a high conversion rate for this 5-8% depending on where the traffic is coming from. Now that you have over delivered on your $7 product you will have a list of eager buyers for your $47 or $97 dollar product.

2) Use video: video stimulates more brain cells than just plain text and adds a personal touch to your messages. People will respond more and you will build more credibility and authority in your market.

3) Create Discussion: Interaction is very important in your list and what better way than using a blog? Make a video or a post and tell users to click on your blog to see it and encourage them to comment. this forms a sense of community and adds crediblity and shows that you care abotu your market by answering their comments personally.

4) Ask Questions: Send out an e mail asking your market what their biggest questions and frustrations are, once you get the results address the most common question in a video. This builds tons of community and shows your users that you listen and care for them.

5) Personal Touch: This is very important. Too many marketers behave like drones and nobody stands out. Do not be a afriad to act like a friend to your market and send them photos of your vacation or something completely IM unrelated and ask them what they think. Simple dialogue like this goes a long way to strengthening your bond and making you come off like a genuine nice person instead of a pushy sales man.

 

This is something I never heard of before and is very interesting. I'd have to think about this one. Do you have any examples of someone actually doing this?

 

ahh cheezus...MANY do this. I think the post above is pretty clear?

 

If anyone is looking to implement email marketing in their campaigns I'd recommend reading Sean R. Mize's Articles. .

Al.