Hi, how many keywords are a best choice for one ad group.I study at different places about it.Some experts say one key word for one ad group, others says 10 t 20 keywords and also some people say that more than 100 keywords per ad group is a best choice.I am so confusing which one is best.Can any PPC expert guide me please.Thanks in advance
Keywords in your group should all be relevant. The number doesn't matter. If you have 200 that are all relevant, go for that. The problem most people have is determining what is a relevant keyword. If I sell brake pads for the Ford Taurus, "ford taurus brakes", "brakes for ford taurus", "ford taurus brakes pads" are all relevant and there are surely many more I could come up with. But "toyota camry brake pads" is not, at least not for my Ford Taurus brake pad landing page. There are some who subscribe to the one group, one keyword theory. I don't.
Totally agree. Irrelevant keywords make your PPC compaign the waste of money. Add as much keywords as you want, but make them relevant.
Great example of keyword relevancy and I agree. The more keywords you have, the more traffic you will have basically. I always use 100 or more quality keyword for each ad-group.
Look at it this way...Google bases your positioning by your quality score for each keyword per text ad (and of course the amount you bid). Meaning if you have 100 keywords for one text ad, there are going to be a lot of keywords that have a low quality score because they dont show up in the actual text of the text ad. The best thing to do is to keep the keywords closely related to each other and to the text ad they are showing for.
You don't need to have the exact keyword on your landing page. The theme of my previous example is "brakes for ford torus". As long as brake(s), ford and torus are in there, the relevancy portion of the QS would be OK. The thing about the relevancy portion that people don't get is that there is no in-between. It is either relevant or it's not and it represents 25% of the QS. So if it's not, the highest possible QS is 7. The rest is mostly your CTR. Those keywords will a lowER QS, not necessarily low, will be because of lower CTR compare to competitors. There is also something called LSI that Google uses: Latent Semantic Index. Meaning, they know that lift is used and is a synonym of elevator. I've had perfect QS scores on keywords which did not even show up on the landing page at all. So you don't need to create a page for each keyword. I agree the keyword have to be closely related to each other ("torus brake pads" vs "torus brake shoes"). It would even be a good idea to have different groups themed around either pads or shoes. But you can have as good or better QS for "brake pads for torus" in the same group as "ford torus brakes".