Keyword strategy/ balancing with good organic

Discussion in 'Google AdWords' started by kevs, Apr 5, 2010.

  1. #1
    Some organic search terms do real well. So I don't want to spend hundreds of dollars for paid clicks on them.
    What should I do?
    For example I do real well organically with Artist Los Angeles LA artists.
    YEt for many subregions I may not come up ie, Artists Pasadena, or Culver City Artists. thanks!

    It's a dilmmma
     
    kevs, Apr 5, 2010 IP
  2. newwebseo

    newwebseo Member

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    #2
    you should not use adwords for those keywords for which you already appear in good position in organic searches, try and select the important keywords for which the site doesnt have ranking, so that you can gain from both ways, organic as well adwords listings.
     
    newwebseo, Apr 8, 2010 IP
  3. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #3
    Either do SEO for all those other places or buy those keywords if you want to target them. I'd also do PPC for your main keyword for which you do rank well. Dominate the page with your organic as well as PPC. I doubt you'd spend very much on those terms too.
     
    Lucid Web Marketing, Apr 8, 2010 IP
  4. kevs

    kevs Active Member

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    #4
    Lucid, Google wants $2 to $3 dollars for 1-3 position on competetive terms. I'm in LA, not Idaho.
    Where do you add negative keywords to exclude? Can't find that area.

    Newwebsco thanks too.
     
    kevs, Apr 8, 2010 IP
  5. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #5
    Negatives can be added just like other keywords in the keyword box except with a minus sign in front. You can also go down the keyword tab page, all the way to the bottom. Click the link to expand. You can also enter campaign level negatives there so be careful where you enter.
     
    Lucid Web Marketing, Apr 8, 2010 IP