Any other useful ways to market a website other than twitter ?

Discussion in 'General Marketing' started by webdesignguru, Mar 31, 2010.

  1. #1
    Okay so ive just developed my latest online attempt at world domination and it comes in the form of basically its a Dare website set up for a laugh.People post dares for other people to do all in the name of fun and in the attempt to cure boredom.
    Ive got a twitter account with nearly a thousand followers which im going to link with my website making use of one of its features.Im obviously aware of facebook and ill be creating groups and fan pages soon !

    Other than this can anyone suggest any other ways to market my site and create awareness ?
     
    webdesignguru, Mar 31, 2010 IP
  2. l3vi

    l3vi Peon

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    #2
    Paid review/post, don't have the cash for that then do a guest post on a popular blog.
     
    l3vi, Mar 31, 2010 IP
  3. Mystique

    Mystique Well-Known Member

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    #3
    Free classifieds, forum signatures, blog posting, Adsense campaigns, email broadcasting are just a few ideas to promote your site.
     
    Mystique, Mar 31, 2010 IP
  4. freight guy

    freight guy Member

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    #4
    freight guy, Mar 31, 2010 IP
  5. webdesignguru

    webdesignguru Active Member

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    #5
    Cheers looks like free classified ads would be agood one,ill give that a go .Anyone suggest any others ?
    Cheers
     
    webdesignguru, Mar 31, 2010 IP
  6. desperateboy

    desperateboy Peon

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    #6
    sem is one of the best way for marketing
     
    desperateboy, Mar 31, 2010 IP
  7. webdesignguru

    webdesignguru Active Member

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    #7
    I may be a bit stupid asking this but whats sem ?
     
    webdesignguru, Mar 31, 2010 IP
  8. thebitbotdotcom

    thebitbotdotcom Peon

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    #8
    Write a funny article with some jokes and article market it. It's worth a try.
     
    thebitbotdotcom, Mar 31, 2010 IP
  9. fhs3

    fhs3 Peon

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    #9
    There are some really great ways listed here to draw traffic to your site. Submitting some articles describing all the fun that your site has to offer is a great way to introduce your site. I like to utilize myspace.com because of the flexibility that is available in setting up unique profile pages. You can do a lot to set up some very creative advertising for your site and it is easy to get friends and fans to follow along and join in with the fun. My best wishes for fun and success to you on your new site.
     
    fhs3, Mar 31, 2010 IP
  10. Algore

    Algore Peon

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    #10
    Use YouTube

    Upload videos with ur site name watermarked

    Market and make the video go viral
     
    Algore, Mar 31, 2010 IP
  11. GuruCreation

    GuruCreation Notable Member

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    #11
    in addition to the above: Press Releases, Article Marketing, Social Bookmarking and even offline marketing too.
     
    GuruCreation, Mar 31, 2010 IP
  12. ContentArticleWriter

    ContentArticleWriter Peon

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    #12
    SEM stands for Search Engine Marketing. SEO is part of SEM (although some people consider it to be the other way around). This is the process of promoting your site making relying only on methods used to increase SE ranking by optimizing your page.

    As for what else can you do to market the site? Well, you seem to have been around here long enough to know... Try using all the free methods first in order to create awareness and then maybe you can invest in paid advertising. Especially since you are providing FREE laughs, you do not want to go crazy spending money to promote it if you aren't monetizing yet... BTW, thanks for sharing, I can always use a good laugh!
     
    ContentArticleWriter, Mar 31, 2010 IP
  13. parotstalk

    parotstalk Peon

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    #13
    Hi

    You ask about "Any other useful ways to market a website other than twitter ?" as a marketeer this may help it's aimed a the beginner and is focused on trying to explain what marketing is all about:

    Firstly what is Internet Marketing?

    It is an all-inclusive term for marketing products and/or services online.

    In simple terms it refers to the ways a product or service is marketed online.

    Before you can start marketing your web site it is important to understand a number of things, marketing is a formal activity – something that many “internet marketers” forget and most don’t understand.

    Being a formal activity allows you to measure results. Would you spend $100 every week on a newspaper advert that did not product any results? Of course you would not. You would expect to “earn” more than $100 from each advert. Otherwise you are wasting money. That is a measurable result.

    Remember this, all true marketing is measurable. If it cannot be measured then it’s not marketing.

    So how do you start your internet marketing?

    In order to start and achieve your objectives you need to have a marketing strategy. Sorry if that sounds a bit formal, but that is exactly what proper marketing is - formal.

    Your marketing strategy should include different basic elements – they are called the marketing mix.

    Calling it a mix helps remind you to try and get the balance right between its different elements. It is easy to assume that one part of the mix is wrong, when in fact it is another.

    Traditionally the marketing mix was based round 4P’s – price, place, product, and promotion.

    To help you let me explain what the 4P’s mean:

    You develop a product; price it to make a profit. You promote the product and people buy the product from a place.

    Good internet marketing is customer focused and based round a model developed by Robert Lauterborn a paper published in 1990 - “New marketing litany: four Ps passé: C-words take over.”

    This approach creates 4 C’s – Convenience, Cost to the user, Communication and Customer needs and wants.

    These 4C’s are a modern equivalent to the traditional 4P’s marketing mix.

    • Place becomes Convenience
    • Price becomes Cost to the user
    • Promotion becomes Communication
    • Product becomes Customer needs and wants

    What Robert Lauterborn highlighted was that the traditional 4P’s way of looking at marketing was out of date.

    Today you cannot just make a product and sell it.

    As technology has made the world smaller it has also increased the number of products that we can buy.

    Think of your local supermarket. 20 years ago it would have been a great surprise to see fresh strawberries from Israel on the shelf, or Chilean wine. Today it is common place. Technology has allowed/created ways to transport goods worldwide.

    Today we have to pay attention to our customers’ wants and needs.

    This is the cornerstone of good internet marketing. You cannot expect a large number of visitors to your site unless you are providing them with what they want and what they need.

    There is no point in having the “build it and they will come” mentality. Just because you have a website does not mean people will visit it. They have to have a reason to do so.

    As a result of the internet and e-commerce sites we don’t have to leave our house now to buy things. It can all be done with a few clicks of a mouse. That is one reason why convenience replaces place.

    From what I read on the internet most internet marketers only consider convenience by concentrating on search engine placement alone, they forget the other areas of marketing. Without paying attention to wants and needs, communication and cost to the user the marketing mix is all wrong.

    There is only one problem here, too often site owners themselves forget about convenience and make it hard for visitors to their site to find what they are selling. And yes I do mean selling, every web site is selling something even if it is information and the price is free.

    Too many people get wrapped up on intricate design and don’t consider the experience of how the web site should work. What you need to do is consider the two C’s mention above. Think about it, what are your customer’s wants and needs? They are almost certainly different from yours.

    A classic example is http://www.globalaigs.org/ the web site for The Global Glaucoma Network whose ‘tag line’ is VISION FOR GLAUCOMA. If you don’t know Glaucoma is a disease in which the optic nerve is damaged, leading to progressive, irreversible loss of vision. It is often, but not always, associated with increased pressure of the fluid in the eye.

    Considering the sites subject (Glaucoma) why does it use colours which make it hard to read, images behind text that make it even harder to read and I could go on… The point here is the person who designed the site (and the person at the The Global Glaucoma Network responsible for the site’s upkeep and they may well be different people) have totally forgotten to consider customers wants and needs. This in turn makes the site inconvenient.

    A quick Google search for on Internet Marketing will provide you with millions of pages to read very few are actually related to actual internet marketing. Most of Google page one relates to either “how to make money on the Internet” or “Search Engine Optimization” neither of which are actual Internet Marketing.

    Internet marketing is like building a house; you need the foundations, without them the house will eventually fall down. To create and market a truly successful website you need to have the right foundations. Start with a basic understanding of marketing and remember that if the results cannot be measured then it’s not marketing.
     
    parotstalk, Mar 31, 2010 IP
  14. webdesignguru

    webdesignguru Active Member

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    #14
    Cheers for all this advice and thanks for the post parotalk but i need specific tools to use like twitter not SEO ,im obviously aware of that .Cheers
     
    webdesignguru, Mar 31, 2010 IP
  15. Caiden

    Caiden Peon

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    #15
    When your site has a little more content on it then try Stumbleupon advertising. It's $0.05 per view. Stumblers like stuff that makes them laugh.
     
    Caiden, Mar 31, 2010 IP
  16. webdesignguru

    webdesignguru Active Member

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    #16
    I love the idea of stumbleupon advertising,this could well be worth investiagtion and will hopefully help create site awareness !
    Thanks
     
    webdesignguru, Apr 1, 2010 IP
  17. MaverickGuy

    MaverickGuy Peon

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    #17
    Get a million "friends" on facebook and market to them...start a facebook group or fan page.
     
    MaverickGuy, Apr 1, 2010 IP