They are complementory to each other. Infact we target the keywords so that we can be ranked high on Google. This way our ultimate goal is Google but the route is through keywords only. Google also wants visitors and it is looking for your keywords....
Good discussion by all!!!! i will tell business is king!!! ultimately the ROI meets the facts... even if i optimize for google more still now i m lil doubtfull in the serp results of google.. {ex 1: search for keyword "image editing service"..We can see both dmoz and google directory is coming on the top}..we knows tat google directory is the same as DMOZ!!still why google makin the result so??? {ex 2:search for keyword "ppc Service"..the serp ranking includes msdn.microsoft.com/en-us/library/ms838599.aspx..wot is the usage of this??? now think why google is showing the result so?? yes they knows the clients will bid for ads or adsense if they are not getting the results in organic search..This is really a bad strategy of google..This will really make no sense and the quality of SERP results are getting so cheap by google..
No google is king keywood is peon. Google gets to order all the keywords around and put things in order in the serps based on how it feels owners use or abused keywords. So keywords are more like dogs.
As reapr says keyword is dog so why are you promote your website "FreeNicheKeywordsIdeas.com" "Free Niche Keywords And Ideas With Hot Trending Profitable Niches Delivered To Your Inbox Weekly! Who can you say no to that?" do not promote this bad idea or not to tell us that keyword is dog?
Google is king . If you work with Google then you can be sat next to it while it sits on its search throne. Be the right hand man!!!
Google is king, keyword is the queen, backlinks are the children, and content are their cousins? Hehehehe
Lol, this was too funny You must have heard that 'Content is King', so Keywords are in a way related to Content, so I'd say Keyword is king