Can we use {} in Adwords ad title ?

Hi guys

Can we use {} in adwords ad title and body and what it means?

GCS

 

This is used for adding parameters. There are a few you can use but to be honest the one that is useful is: {KeyWord:default text} Use this in the advert and it will dynamically insert the keyword that gets triggered in the search, so your advert always looks relevant.

 

It's used for dynamic keyword insertion - so that your whichever version of your keyword is searched for, it's inserted into the ad.
You can use it in any part of the ad.
More here - http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=74996

 

Oh i forgot to say to change the 'default text' part to be whatever you would like it to be if the keyword that gets triggered takes the advert over it's character limit: adwords.google.com/support/aw/bin/answer.py?hl=en&answer=74996

 

Hi buddies,

Thank you, this is a great help for me, I am new to this and this function is really really great.

GCS

 

you can use it only if you will use DKI headline

 

What is DKI?

GCS

 

DKI = Dynamic Keyword Insertion. The directive inserts the keyword that triggers your ad in the ad itself.