Hi there, I want to know how to write the Contents of the Landing Page? Any examples and help will be highly appreciated. Regards HZ
Writing for a landing page usually requires some pre planning to get right, here's how I'd approach it. I would define the end point for that page first, a landing page is usually just one step in any number of pages that moves the visitor along to the next stage in your conversion process. So for instance assuming you visitor has arrived either from a search engine or from another website and they're now looking at your landing page what do you want them to do next and why? Are they going to get more information? Are they going to buy something? Are they going to sign up for a newsletter? Are they going to click through to another page? etc. With the objective defined you can then think about what would motivate them to complete your goals. Ideally your whole site would be built around what motivates your audience to take the actions you want them to, write the pages as if they were sat next to you, what can your site give that they'll see as valuable to them? You'll never put a foot wrong as long as you write your content with your readers best interests in mind and they'll reward you for it. Dan
To answer that would take one hell of a looooooong post. Just look at other (more professional-looking) sites for examples, and go from there.
Hi, Thanks for the replies. Actually, the landing pages in question are SEO Packages and Content Writing Services related. I want my users to place orders when they land on those pages. Can anyone please provide me the specific advices for these types of landing pages? Regards HZ
First you should be well at writing in English. Second, read your competitors landing pages. Third, try to mimic them. Try many landing pages and chose the one with most conversation.
I think instead of "most conversation" you mean "most conversions". So you try several landing pages and see which ones cause the most sales.
If you want people to buy from you directly off of your landing page what you are really looking at is a sales page--not that a sales page can't be a landing page (it gets so confusing so fast)! The best way to approach something you are trying to sell is to try to sell it to yourself. Ask yourself what it would take for you to buy the same exact product that you are offering and then write your page with that in mind. It is VITAL though that your page be written well and that it is mistake free. Because you are trying to sell content yourself you don't want people to see a page full of syntax and grammar errors or a bunch of mispellings. That page is going to be something they look at as an example of your ability so take your time and make sure that it is perfect!
I think this step should be done before creating the product itself. (and it's obviously the reason for creating the product)
Well obviously, but it is still a good starting point when you sit down to sell the product. Selling the product involves a different skill set than the skills used in creating a product.
For more detailed info about how to write landing pages, you can refer to this website: http://www.tamingthebeast.net/articles5/landing-pages.htm --------------------------- Sabrina Gage Free Live Chat Software
If you mean "large red headlines" in the landing page, that depends upon the style of the page and the topic. If they're too large they might be ignored the same way images sometimes are. The headlines should be comfortable to read and not irritating, and irritation is also a major reason why the HTML BLINK tag is not often used (and probably why IE doesn't support it). If you mean "currently popular topics of headlines", it depends how relevant that topic is to your site. If you're writing a blog where you often discuss what is presently popular, attracting people to a page about a current topic would work fine. If you're selling wrenches that may be more difficult unless an eight-year-old girl was recently saved from a deep well with the proper application of a wrench.
First you need to know what you want the landing page to do. For example: Do you want it to collect visitors email? get them to watch a video? inform them? get them to scroll down? or visit the other pages of the site? Hope that helps. Paul paulmcgraw.com
It does help... in the short time. I'll take as an example the iPad. A $500 device that can't even multi-task and Apple prohibited running Flash on it. People were first enthusiastic about it, and Apple got 300K sales the first day. But, just few days later, you can already see the number of comments/blog posts about how much the iPad sucks. Mainly about Multi-tasking, but for me, a netbook is worth a lot more and cost less. Results: some people returned the iPad. Now imagine it does suck a lot and Apple got 200K returned? -> FAIL
Now imagine you buy a used iPad and write a detailed review of it. I don't know if anyone would buy it, but you might get some ad income from it.
HI HZ, Learn from experts that make it easy. There is currently a great looking landing page program for $7.00 Make sure you then change and adapt it for your product. Do a Google search. If you can not find anything, PM me and maybe I can head you in the correct direction. I do not feel that you want to pay from $500 to $2,000 for someone else to do it. That is the minimum for high ego, cigar chomping "pros". In fact they might even be using this same program. It is like paying a lawyer $250 to $450 per hour, while their $11.00 secretary assistant might do 85% of the work. Hope this helps.
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