Using EzineArticles for Marketing - Poor Results

Discussion in 'General Marketing' started by john269, Mar 4, 2010.

  1. #1
    Back in the days I use to do some article writing and marketing.

    Well after looking at EzineArticles, they took off and have an alexa rank of under 200. That's nice for them.

    But even better, thats a huge traffic source for article writers/marketers if they can tap into some of it.

    So why not write articles and submit them to EzineArticles? Simple really, infact it sounds to easy.

    Well I did a quick bit of research today by opening about 20 articles from as much as 10 different pages from 1 to 10 of the articles listed in the Affiliate Programs category.

    Guess what? I noticed that the most viewed article had just over 30 views. All the others had around 2 to 15 views. Not much views on the articles alone than having clicks happening on your links in the articles.

    So did that research, looks not that worthy to me so time to move onto the next lol. I'm sure some articles does get a lot of views, just not any that I noticed. Probs some get ranked high in the search engines aswell, but aiming to get 1 article that has 100's or even 1000's of views on EzineArticles could take you more than 100 or more articles to write and submit. I'm sure some are using it well to their advantage, but I've found better and easier ways to get targetted traffic so decided to leave EzineArticles alone. I'm sure there's also some other article directories and sites that bring more traffic possibly, but then you have the time constraint of having to go to each one and submit that article, there then comes the duplicate content penalty. There are article softwares though that can be used to submit articles to multiple directories.

    Oh well, it didn't do to well when I tried it over 2 years ago and from looking at things, still don't think it would do to well if I tried it again, so I'm staying away from article marketing still.
     
    john269, Mar 4, 2010 IP
  2. praetserge

    praetserge Notable Member

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    #2
    You're missing a point of EzineArticles....
    1. You won't get much traffic from any article directory as how offen do you, yourself, go to article directories if you're looking for some information?
    2. They provide good links.
    3. Their articles are syndicated to many blogs and websites thus you get some visitors from blogs plus more links back to your website.

    Article Marketing is just one way to promote your website on the internet and it's good tool to use but article marketing by itself won't take you far.
     
    praetserge, Mar 4, 2010 IP
  3. john269

    john269 Notable Member

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    #3
    Yep I know articles get syndicated and all that. What I was saying is, I was looking at possibly going back to do some article marketing, but what I saw at first glance looking at EzineArticles is that the current stuff I'm doing for marketing is better than writing and publishing articles so I may as wells keep doing what I'm doing.

    Yep, if I do end up needing to use more marketing tactics again, then I may look into article marketing again later down the line.
     
    john269, Mar 4, 2010 IP
  4. scheng1

    scheng1 Peon

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    #4
    My articles have slightly better fate than the miserable 15 to 25 views. However, the click-thur and the republish rate is very low.
    Fortunately I dont really use Ezinearticles for traffic. I just want to get some links.
     
    scheng1, Mar 4, 2010 IP
  5. PHPGator

    PHPGator Banned

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    #5
    Yeah, I think you are missing the boat here. I got my report this morning and I will go ahead and use it in my example. My top 3 articles have a total of 3950 visitors that have read them. These three articles have been up around 1 year on average. Lets say if a CTR on my links of 3% (this is roughly average)... This means these three articles have sent me somewhere around 119 visitors over the last year. This isn't a ton, but iti s targeted visitors interested in what I offer. You could say that a average sales website will do 1.5% in conversions. This means that 3 articles this last year probably brought me around 2 sales. That was worth the investment, and they will continue to drive traffic. Next year, they will likely continue to bring in another 2 sales. This is where article marketing has its value.

    As noted, these were my best performing articles, so don't write 3 articels planning on it bringing you this much traffic, I have much lower performing articles as well. This is part of the game though!

    One other thing to note, my average is around 208 views per article. Looking at my statistics my average Click Rate is 5.4% (higher than I what I mentioned above). So I think your stats are a little off. Perhaps you are looking at only new articles?
     
    Last edited: Mar 4, 2010
    PHPGator, Mar 4, 2010 IP
  6. frozzy

    frozzy Peon

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    #6
    It is very difficult to compete in niche that is very popular. Usually i write articles about things that have 5-10 competitors on ezin. And i get 300-500 visitors in a month
     
    frozzy, Mar 4, 2010 IP
  7. john269

    john269 Notable Member

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    #7
    PhpGator, was that the articles just on EzineArticles? I only checked down to the 10th page on affiliate programs meaning they could have only been a few wks to a month old at most.

    I know article marketing is a part of link building, branding, traffic. I will go back to it one day in the future if I get time or run out of better ways of getting targeted traffic.

    Glad you have had some success with your 3 best articles. I'm not sure what results my articles have given. Infact I'm going to check my stats to see how much traffic I've got from EzineArticles over the last 2 years or more. I know I have about 10 to 30 articles on Ezine that I submitted over 2 years ago.

    PS. I may not have had much traffic, but know about also the other sites using the articles on their sites meaning traffic could have come from them also plus also it helping SEO. So no need to comment about that.
     
    john269, Mar 4, 2010 IP
  8. john269

    john269 Notable Member

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    #8
    My results is: I've had 64 visitors from EzineArticles in the last 2 yrs from 1st Jan 2008 to 1st Jan 2010. Average time on site is just over 4 min's with just over 4 pageviews on average meaning they were pretty targeted aswell.

    Now 64 visitors from 10 to 30 articles is not much and not worth the bother, but then you have to weigh up the possibly people that will link to your article and if it's a good article it could go quite far around the web.

    Yep, I will do article marketing again in the future, but not just yet. Got better ways for traffic building at the mo. Once I've finished them then I will look into getting back into a bit of article marketing.

    Thanks for your replies guys.
     
    john269, Mar 4, 2010 IP
  9. PHPGator

    PHPGator Banned

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    #9
    Yes, those were articles just on ezinearticles. I actually don't post many other places very often.

    Yeah, it takes a while for Google to properly index the articles, so a lot of those articles you were probably looking at may not get a ton of traffic starting out, then a couple of weeks down the road they are ranked #1 in the Google SERP's for a hot keyword. That's what happens to me fairly often.

    I also don't blame you for not entirely focusing on it. In fact, I recommend not doing so as well! I have other ways I get traffic to my sites too, and some of those are more valuable than article marketing has been for me. Still though, I'll throw up articles from time to time when I get bored and want to get some marketing done. It's the long-term effect though that is valuable, not what you get within a few weeks. Good luck man!
     
    PHPGator, Mar 4, 2010 IP
  10. john269

    john269 Notable Member

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    #10
    Thanks PHPGator, good luck to you to.
     
    john269, Mar 4, 2010 IP
  11. thebitbotdotcom

    thebitbotdotcom Peon

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    #11

    Is it possible that your articles were generalized and uninformative?
     
    thebitbotdotcom, Mar 4, 2010 IP