Has anyone else ever worked a clickbank offer and felt like they were getting ripped off? I ran an offer last summer that got 400 clickthroughs and 0 purchases. It was supposedly a top-converting clickbank product and I was using a ppc campaign that had been successful with similar products. Yeah it could just be bad ads on my part, or bad luck...or my affiliate ID could've got hijacked I guess....but 400 click throughs and no purchases? I haven't used CB since. I'd like to - they have some cool offers with absolutely no barrier to entry - but just can't help thinking that there are shady CB vendors who aren't crediting for sales.
You're a marketer. Because you know all the marketing ploys people use to get a sale, these kinds of sale pages will naturally not appeal to you. The average internet user has no idea.
You have raised some good points to consider, however, if thought I have not tested with any real accuracy the difference between the special offer at the end and the site without this on I know that the affiliates and conversions have gone up WITH the discount on there compared to what it was before. The only thing that it does do is play havoc with Adwords which is why I provide a review site and landing pages to get past this. I mean it could just be the niche and could of got more sales without it, but for now I will keep it until the sales drop then I will think again. Chris
Well I hope this is normal as I ran a PPC campaign on what looked like a great product - got over 1000 hops and no sales. Have pulled it for the moment but still like the product so may add it to my new website once I have a good review for it. Anyway, I now have a total of 1,600 hops over a number of campaigns with no sales Still working hard though
Who supposed it was a "top-converting one", Doc? How did they know this? How did they measure it? This is information that Clickbank doesn't publish. Was this by any chance a high gravity product? Clickbank's process is automated, Doc: vendors don't decide whether affiliates get credited for sales made through their link - only Clickbank's affiliate tracking system can do that (unless the vendor has an opt-in on the sale page, of course, in which case he's allowed to take the affiliates' leads and switch them by email to his own affiliate-link instead - but I don't think you were referring to that? ).
There is something incredibly wrong with the products or you're not sending the right kind of traffic. I just got into Clickbank a few days ago and I got 91 hops split between two products and made 3 sales. Try to focus on things that you know people will impulse buy. Convince them that they NEED this product.
This sounds to me like a high gravity product with a vendor's opt-in on the sales page? That would make complete sense of 1,600 hops and no sale. That's the sales page's job, not the affiliate's job. Why on earth would the affiliates want to be "convincing" anyone?!?! That's no way to promote Clickbank products! An affiliate's job is to generate the highly targeted lead, not to make the sale. (And in any case, even in terms of sales copywriting, people don't buy what they "need"; they buy what they "want". That's why selling chocolate is easier than selling insurance.)
I don't what kind of products you're selling, but if you take the time to find high quality products, you'll find high quality sales pages.
Thanks Parth, when i wrote this rant I was looking in one particular niche in CB and literally about 15 products in a row in that niche had crap pages. I still haven't found a great one in that niche so have moved on to other things. Found a couple of good ones and hope to make some sales on those soon. Think it is good advice to sell what people want rather than what they need (unless they are in desperate need of it). There are some good pages out there, don't get me wrong, but it does seem a bit difficult to find them sometimes.