When I first started looking at CB a couple of months ago I thought 'great, thousands of products, I'm sure I can find something to sell here'. Well in a way I was right but now I am really struggling! I can't believe how many really bad pages there are out there trying to sell stuff. Ok so the product may be good but the pages you have are just not going to sell it. I'm talking from an affiliate point of view but also a potential customer. Here are some of the things I don't like: Pop ups before you have even read the page Pop-ups with a discount after you try and leave - smacks of desperation Highlighting stuff in yellow Cr*p typefaces Affiliate links Free stuff links Google ads Typos Bad English Out of date copy Unbelievable promises Generally bad layout I could go on but I think I have ranted quite enough! I can imagine that if you have a good page your sales would increase hugely so why don't you hire someone who can do it rather than botching it yourself?! I have just been trying to find a product in a particular niche and can't actually find one yet with a decent vendor page...
To be honest Azure I agree with you on most of those complaints although I do see why vendors use some of them. I am a affiliate and a vendor and I try to avoid promoting vendors that do some of the stuff you have listed. You should check out my product Eve Billionaire it may interest you. Let me know what you think of my landing page.
Those bad layouts actually work at selling the product to the majority of people, or else people wouldn't use the sales pitch layout. its weird..
The sales pages usually do work at the selling but A big problem with clickbank is that the merchant can grab the visitors email details and sell to them direct, cutting you out of the loop.
Yeah, I agree with most of those too. The highlighting isn't bad in my opinion because it draws their attention to something that might be important. Also, I like the idea of a pop-up when they leave offering a discount. If they are going to leave the page anyway, why not make 1 last chance to get them to convert? I've heard the exit-pops are actually pretty effective. Bad grammar and typos are what really bothers me. If you can't even take the time to proofread your page or learn to spell, why would someone want to promote your product and even more important, why would a customer want to buy from you?
I agree with all of your points except this one: "# Pop-ups with a discount after you try and leave - smacks of desperation". Since the customer is leaving the page already you have nothing to lose and believe it or not I had a couple of sales come from these discount offers - people love discounts
Yes, nice page for sure Morrow even though I have no idea what the heck it is you are selling lol However, if I investigate more and understand it then I might well start promoting! I have to say most of the ones that people post on here that I have seen are the good ones.
Wow, Super_Vendor, that is a really strong page I would say and a very serious subject. I think that if I was to promote that product I would really need to know that it would help people. Will think about that one and maybe PM you with questions later.
Yes, I won't use one with an opt in unless for example I have chatted with the vendor here and I know they are legit.
Yes, point taken on the exit pop-up, definitely better than the entry one. Yes, some of those that have the bad English may not have it as their first language but if they are trying to sell to people that do then they need to get it right...
I don't often strongly disagree with you about anything, but I disagree strongly with you about that, Tibor. I know that people get a few sales from those offers, and that's why they continue to use them. What they often don't realise, or don't measure accurately (because it's difficult), or don't take into account, is the fact that they may be losing more sales than they gain, because of all the people who don't buy immediately but on a subsequent visit (that's the majority, of course): those discount pop-ups do alienate a proportion of people who won't return to the site because of them. You also have to take into account that some (perhaps many?) of the people who leave, see the exit pop-up and buy at the discounted price would have returned and paid the full price. It's this last point that stops me (and many other successful, professional affiliates) from ever becoming an affiliate for a product with one of these things on the sales-page. It's a complication and a problem I don't need when there are tens of thousands of products to choose from and I can just as easily find something else that doesn't eat into my earnings that way. Whether you agree or disagree with this point, it's factual that that's what many serious affiliates believe, so vendors who use these things are losing out, however you look at it.
Actually that reminds me Alexa, when I first saw one of those pop ups my thought was - OK so this person was trying to sell me something at X price but now all of a sudden it is only worth 80% of X without me even trying to bargain. So, if they are that quick to put the price down then is it actually only worth 60% of X (if that?) and were they actually trying to fleece me in the first place?....
I agree with Tibor28 - I use these pop up scripts myself, and Alexa, you bring up some very good points, however having tested my conversions with the discount offer pop up and without - I would say they are higher with. However that said there is no real way that I could tell who would be buying that had paid a few visits with the agent. There are also so many factors and it it does make a difference how oyu actually present the discount. If you just say "Hey here is a discount" this probably will not convert well - if they can see a reason or interact with a good pop up agent it can work very well in some niches. Chris
Well, I think we can both agree that it's pretty difficult to measure, without knowing how many discount sales would have been full-priced sales not long after. I know only three people who have split-tested this properly, dividing all the incoming traffic randomly between two different sites, one with the pop-up and one without it, and for what it's worth all three of them have abandoned it after the results of a couple of months' testing. I can't tell you with certainty that it's costing you sales, Chris. But I can tell you with certainty that it's costing you potential affiliates, and you'd think that would translate eventually to sales? (At least, I would think that).
DAmn! I've heard this retarded explanation for thousands of times...Stop this nonsense! Toyota cars must be fine because people bought em right???
I think it could vary depending on niche. I ran the beat eczema site for quite some time without the exit pop up. Once I implemented it, the overall sales $$ went up as did the earnings per hop for affiliates. Even though you may lose some potential full price sales down the road, you can make it up and then some with the right message and pricing. Does it turn some people off? Yup, it sure does. However, it can help maximize sales from existing traffic. (at least with my results) As far as losing affiliates, I've never had one tell me that they weren't promoting one of my products because of it but I am sure you are right. I think it is financially limiting to have such strict rules on what elements a page must posses before being a candidate to promote. The only real way to know if it is a profitable product is to try it. However, I do realize that everyone needs some variables to rule out certain products just to narrow down the possibilities. I think the smart thing to do is to give both options to affiliates. I did this with bust liars and have some affiliates that only promote the non popup version. That way everyone wins.