can anybody tell me what this facebook campaign is all about? ive heard that there was a group to invite people to join and to get an old 90's rock hit back into the UK chart to knock off the x factor winners song and that actually worked. so i want some answers about what a facebook campaign really is. is it a group or an app?
What you have described sounds like a simple word of mouth campaign that a group of individual users worked together to promote a cause. They told their friends and asked their friends to tell their friends and so on. They may have also used Facebook advertising and started a group or Fan Page as well.
Are you wanting to start your own "campaign" or looking for info on the one you described? A lot of people are creating groups that campaign for a common goal to not satisfy the goal but to gain many many fans which are then advertised to. Another type of Facebook campaign is a sales/advertising campaign in which case you can pay Facebook to display your ad.
It depends on how you want to utilise facebook with your marketing campaign. You can do it for free in two ways groups and fanpages. The differences in benefits are 1.With groups you have the benefit of being to message all members at once. 2.With fan pages, when you post something on your wall it is displayed on all of your fans news feeds and you can link it up with your website site via facebook connect, fanboxes etc. Hope this helps