Hi! I work at the hotel,so I'm trying to find new way for our marketing. It is not my job, but I thought I could help and maybe learn something on the road. Google adwords search shows 18 000 searches for keyword phrase "hotels -my town name". Google shows only 35 000 results searched in quotes. First pages have maybe 15 back-links. They are usually hotel catalogs where you can make a reservation. Other hotel pages from my town are terrible and not our competition. We have simple html page with 4 pages and a gallery. I don't have access to the code, but maybe I could get it. I could easily build back links, but would that do any good. It would be great to be on googles 1st page, so we could be seen 18 000 tims a month. We are small hotel... What else can I do to improve our position? And I could get bonus from my management.
I would start to focus on narrow long tail keywords, then eventually start working on a much broader keyphrase that will bring you in much more traffic. Focus on "buying phrases" that will bring traffic that is ready to buy. Most of all, dont focus on just the one keyword. I would go for things like: {town name} accommodation {town name} hotels {town name} overnight stay and then narrow those down to the kind of room types that you have, and so on and so forth.
Can you please explain to me "narrow long tail keywords"? How to do that? I'm new to SEO. Is that just changing meta-tags? Or more? It's difficult to change the text on the page, there is just basic info...
first you analysis your competitor and get one by one keyword after put in adwords google keywords tool after you get some new keywords make 1sheet and only use your related keywords after that make good mata tags and also analysis competitor website mata tags so you can get good idea
Long tail keywords are better known as keyphrase. As most people searches for around 2 to 3 words in search engines. This is called keyphrases. Find out some mixture of words which can be best suited for your hotel. Now find out its competition from Google adwords external tool. Or use some paid keywords tool. Get backlinks, flourish your website on social networking websites and see the difference.