I have been wondering if there are any industries where the highest ROI way to attract customers was not SEO/PPC. Popular belief is that you should go for SEO/PPC and forget the rest, it seems...however in some industries certain things clearly work better than in others. Does anyone know of an industry where the main way to attract customers (online) is not SEO/PPC? There are so many possible reasons (SE traffic having low conversion rates, b/c of trust being important for sales,etc.) Or perhaps a field such as this webmaster stuff , where the industry is simply highly-connected (What other industries is the computer-savy demographic part of?) with forums, blogs,etc. - and online WOM being important? I'm wondering if video search will be big for some industries (ranking at the top of google). I've heard twitter was big for lawyers. Does anyone know of an industry where Google is not the main way of customer acquisition? I'd love to hear it. thx
The Cinema The ice rink The Fish and Chip Shop The hairdressers The chineese take away you get the idea
every online business requires seo and ppc and their business will not succeed if you do not use seo and ppc
not so fast.. with google local business.. they are taking the traditional yellow pages business too.. all your neighborhoods are belong to google local!
if you have small business so you can not do SEO so its ok but if you have international business so SEO is compulsory bcz in international business 80% people or business man search on online and find good company and they search in only search engine or in shopping directory if your site not listed in this 2 category so how can you get good business deal.
Maybe so dude my point was such Business types do not get most of their custom from any search engine but from other more traditional methods. For example I can send trade to the chip shop called "King Neptune" by telling others that they do the best chips in town. I aldo don't think they even have or ned a website. Well I say that, if I could convince the owner to do a delivery service that could change of course.