What is link anchor text? I've recently began reading a couple of webmaster forums and I keep seeing people refer to "link anchor text". Can you tell me what it is so I won't feel like I'm in the dark?
Anchor text can radically improve your page relevance and Optimized Anchor text can increase your site ranking and targeted search engine traffic. Use keywords as anchor text, that page will rank very highly for those keywords.
By anchor text, we are talking about the text of your link, some links have the web address as the text, but some links have actual words that are linked. The later ones, are the ones that you are after. We know that it is easiest to go out there and start building as many back links as you can and use the same text over and over, however this is not the preferred method of Google's to rank you so. The better link anchor text will assist in maintaining the overall site theme. Google's Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site.
In your signature, for example, it's the bit that says "Web Diesign India" - p.s. that's not how you spell 'design' ...