I started Google adwords 4 months ago, but I didn't know what I was doing, and I messed up My account, and the quality score is dead now. I pay $0.74 forkeywords with no competition (3 ads only). I want to know if I can close it, and open a new Adwords account with the same visa card and same name?
Quality score is recalculated weekly. You might need to improve your landing page so the content on that page matches the keyword you are bidding on. CTR is the other factor - google would rather show ads that are getting clicked than higher bidding advertisers who had an ad that gets a lot less clicks. If you want to completely deleted your history, just delete the campaign and create another one. A new campaign is like starting all over again and doesn't factor in your prior history. If there are only three ads showing, lower your bid so that you run in the #3 position. Number of ads does not automatically mean cheaper bids if you want the top positions.
Yes, you can - just be sure to delete all campaigns from old account - I would suggest also to create a MCC master account and put both accounts under it - *Never* run both accounts at the same time. But normally you begin an account with very low Quality Score - there is a good chance that you just think that your quality score is low and you're wrong. Quality score is per keyword and some of your keyword may have a good Quality Score after 4 months - For the new account you'll need to wait 4 months to reach it again - if you create a new account and begin to receive only 5 clicks/day on first months will be really messed.
Yep... you did messed up, and look as if restarting a new acct would be a good choice. If you want PM me and I will sent you the link to get $55 of free credit upon signing up. And remember, it is not about the number of keywords or traffic that matter. Keywords that is too broad will result in alot of competition and worst still, a low CTR due to irrelavancy...
Micromag... when you say quality score is acct wide, is it rite when i say i can make up for a poor CTR campaign by having another campaign that is doing great? Will the CPC for the poor campaign be cheaper due to the presence of a good campaign
What you posted is talking about "inactive for search" keywords, which is different than deleting "active" keywords. Are you sure that applies to deleting active keywords?
Yes, I'm pretty sure: Everything you talk about inactive keywords - you are talking about Quality Score. Min Bid is the direct inverse of Quality Score. A Keyword is inactive when its Quality Score is low that is exactly the same to say that a keyword is inactive when its min bid is high. The only difference about deleting "inactive keywords" and "active keywords" is another topic that is recommended to delete inactive keyword from your group that you're not really interested - but this is another matter.
You can have a keyword that has a lower quality score and still have an active keyword - it's just your placement will be lower or the CPC will be higher. You can move up in position by increasing your CTR, which improves your score. If deleting a campagin doesn't cause you to lose your keyword history, there are several adword professionals who post on this forum who are mistaken - or this is something new.
You can have a keyword that has a low quality score and still have an active keyword - it's just your placement will be lower or the CPC will be higher. You can move up in position by increasing your CTR, which improves your keyword score. If deleting a campagin doesn't cause you to lose your keyword history, there are several adword professionals who post on this forum who are mistaken - or this is something new. I know I have deleted keywords where I had been forced to increase the minimum bid (low quality score) to get them active and within the same day moved them to a dynamic keyword campaign and the minimum price previously required did not apply.
Thanks for all your suggestions. I am a little bit confused though. I will keep my present account, and try to have better CTR. Question: I deleted my oldest campaigns, but they are still in my account. I can't delete themfor good? Question #2: What is MCC master account? Thanks for your help. Adwords is a hard game when you start. I have some ebooks to help me also.
But what is the Quality Score Level? is a low quality Score or a very very low quality Score? Quality Score is something that you can't see how do you know how low is it? MCC = My Client Center https://adwords.google.com/support/bin/topic.py?topic=101
Thanks a lot for help. I have AdwordsMiracle, this guy explains very well how to write ads. I am sure I will be able to increase My Quality Score with this. I got several campaigns to run, and one today... I'll let you know.