I came across an interesting Knol a few days ago and I really liked the analogy the author used. Do you agree or not? read the entire thing here
Yeah makes a lot of sense. There is only so much one can do on DP before it would be worth employing a SEO professional. For the kinda sites on DP, DIY SEO is fine though.
I sort of agree with that, but also don't. If you are just starting out your first blog or website to learn the business and practise I think DIY is the way to go. But if you are investing time and money into a website, hoping to earn an income from it then after learning the basics it is probably worth it to invest in a professional SEO. One of the problems with finding one (a professional SEO) on DP is that every overseas teenager with the ability to make blog comments in broken English, calls themselves an SEO
The analogy makes a lot of sense. A lot of business owners think they know what they are doing and think they can save a lot of money by doing SEO themselves. Well, they will learn the hard way that it takes a lot of time and energy to learn and practice SEO techniques. Not only that, it takes an ongoing effort to stay on top of all the SEO changes over time. I think it is smart for business owners to get themselves educated about SEO, but it is not wise to assume they know it all and start devaluing professional SEO services. We have run into quite a few business owners who think they know it all and want to direct their own SEO campaigns.
Why just SEO? It applies to all professions. Everyone knows how to treat a small cut, but a heart transplant is best left to the heart surgeons. A successful businessman spends his time on things that he is good at. Rest of the tasks are left to the experts. Focus on your strengths. For non-core tasks and for tasks in which you have little expertise, hire people who know more than you. That's what outsourcing is all about.
Yeah I agree. I work as a SEO Exec in London for highstreet clients. I go to the most famous SEO industry events and some of the stuff on DP is just plain wrong. Take everything here with a pinch of salt
I completely agree. I guess this same analogy could be done using any other technical profession out there.