I'm making a marketing plan for the company I work for. What my company does is buy big lands and develop them to hotels, office buildings, apartments, and private mansions. Now, my job is to get those products recognized and sold and building up a great company image. Assuming I have no idea where, what, and how to start. Could you kindly suggest me ideas ?
Build a email list. Start advertising (PPC, SEO, Blogs, Forums, Press Releases, ect.) use referral marketing as well, that would work quite nicely in your niche.
seo would be an initial thing to start with. then your main focus should be finding out how your clients usually find properties; based on that you should decide your marketing plan,
You didn't have a website already? Then you should build one. A custom designed website can cost you no more than $1,000 if you know where to look. A nice looking website for your company will help in your company's image and allow clients to read about your services. Then you give out a free stuffs (pens, stick-it and maybe a notepad? ) with your company logo, slogan and url on it - you can also buy an ads on newspaper or magazines.
See when you talk without internet , i will give you suggestion to find out competitor of your company and their target customer and start doing benchmarking of competitor strategy and make your strategy and implement successfully.
Sponsorship is one of the best way to promote your product, but it is really costly, if you are starting do not use it, or if you have a lot of money than no harm in it..