Aussie girl uses her web site to independently sell 240,000 of Records

I read this interesting article about an Australian girl who independently sold 240,000 of her records through her web site via digital download.

Any way check out her site and tell me what you think. How would she get traffic?

I wrote a blog about it and dugg it.

Please digg this story if you like it... Thanks!

 

That's amazing... good story! Thanks for the link

 

Impressive. She either had an excellent marketing plan, a huge 'underground' following or both...for that many sales.

 

i know alexa ranking isnt everything but i find it hard for someone to sell 240,000 copies through a website and have an alexa rating of 3,800,000

sorry but i don't buy it..

What source did this info come from?

 

I have to say the story is probably misleading. The site's alexa ranking is 3,845,355. I know alexa isn't that accurate, but still makes me hard to believe the story.

 

Hey, Hon Daddy is there another way for us to verify this?

 

I think Hon just showed us a technique to use if you want an article on your blog to get Dugg, good marketing tip

 

im confused...
i can't believe this, how can it be true??

 

this is a tried and tested marketing technique.

you make an extraordinary (often false) claim about how successful you are so that others will blog it/digg it and drive traffic to the site.

 

Yup, have to agree with everyone on this thread. You cannot get that much sales with that small amount of traffic. It is simply BS.

 

Haha, so funny story, ohh i can also auction my pants up to 1 million with alexa ranking 4,000,000

 

Hi there,

I find this rather hard to believe, not saying the person who created this thread is lying although almost a quarter of a million on a site like that is unbelievable. Especially at 99c as well, that is what mainstream music is being sold at by digital download.

I agree with the person that said people would of just made this false claim so that it drives traffic to the website.


Regards,
Kieran Taylor.

 

Well her site is Australian maybe that has something to do with the low alexa ranking?

 

Hmmmmm.... Good thing alexa works on more popular Austrailian sites.... http://www.theaustralian.news.com.au/

 

I read the story in a prominent Australian news paper. She has started her own music label which has a whole bunch of artists who have signed.

Martian Music

I never met anyone in Australia or New Zealand who uses Alexa... so Alexa means squat here for the average site.

 

She's been online since 1996:

http://web.archive.org/web/*/http://www.charliechan.com.au

And according to a printed article on her site from this prominent Australian newspaper already mentioned on this thread:

http://www.theaustralian.news.com.au/

She was already getting 20,000 visitors per week by 1998.

http://www.charliechan.com.au/downloads/pdfs/charlie_story_21.pdf

 

The article I read appeared in the Australian Financial Review which is Australia's version of the Wall Street Journal.

You can read the article here:

Living Underground AFR Magazine

 

Alexa is your site ranked by traffic.

 

I'm amazed not more artists take the promo online and rely less on record companies to do it for them.

 

That's a huge marketing plan she's got there...

I haven't figured out that part yet.