I just signed up for Yahoo and M$ PPC programs, but I am curious what others are using. Of course, I'm pretty sure most are using AdWords, but what about the other two? Any feedback? My thoughts are that it doesn't matter where the traffic comes from, as long as it is good traffic. And I don't see how the traffic would be that different for us between the 3. But I may change my mind after a while. But I do like the fact that my cost per click is substantially lower with Yahoo than Google. But what about ad Center? Anyone having any luck with it? How are the bids vs. Google?
I have tried using Yahoo, but their Geo targetting wasn't nearly as good as Google's. The ad I was running for UK was making money with Google and losing with Yahoo. As for MS Adcenter, I have recently signed up and trying to run 2 campaigns now.. so far there are no impressions and MS site won't even tell me why.. I guess they expect me to figure it out on my own.
Is the traffic from Google dwarfing the other 2 traffic streams? How about the conversion rate though?
Conversion rates on all three are good just depends on the variables and what you aiming for. It's hard to say. I like the other two yahoo msn as the CPC is lower but Adwords is good but everyone and there grandmother is bidding on the same keywords so it cost more.
For whatever reason I find that my landing page converts better on Bing. And im not just talking about a better ROI based on cheaper clicks. I am targeting the same keywords on each and I am converting over 15% optin on Bing and a 10% optin on Google. The problem is I can't squeeze anymore traffic on Bing. So I have to go to Google where the CPC is higher but the traffic is virtually unlimited.
But, click cost in various fields not so cheap as you can receive at others ppc engines. About Google, Yahoo, Microsot - try it all. Also you can try other ppc engines to spend your advertiser budget more effectively.