I have a website that is a very niche market. There is one keyword phrase that controls majority of the traffic, (it comes from a book title) so that is where I want to get my page positioning, I have been working to get back-links from sites, directories, forum's, blogs etc. When I use or suggest the anchor text I vary the phrases, but I always use my "two keywords". Seemed sensible to me. That's what I want the engines to know my site for, so I put all my eggs (effort) in that basket. But a another e-commerce site owner recently said she thought that might be dangerous. An engine like Google might think the links were unnatural because they always use the same search phrase in the anchor text regardless of the addition of other words. She thought I could possible be courting a deadly "ban" What do you think? Should I be doing some links without my "key" words - anchor text that instead uses some other words that are relevant to my area but are not ones I am particularly interested in trying to get noticed for.
Firstly, i would say that i haven't fully understood to what you are saying. Still to what you have stated, i think you are getting backlinks for same anchor text and you are thinking that it would be a problem. You should always choose more than 3 keywords to promote your website. As getting backlinks with same keyword is surely going to ban you from search engines. You should get backlinks not only to your homepage but also decide some anchor text for your inner pages and get backlinks from them. Do not think that you will get highly ranked with keyword which is highly competitive. This is because the other competitors are in this practice from last so many years and this is why they are ranking top. So better get backlinks with different keywords.
you should use multiple keywords to link back to your site. using one kw is surely risky, 2 is somewhat OK but one main kw and 2-3 secondary keywords would be lot safer. build about 60% or so links using your main keyword and use the rest of the 40% to build links with 2-3 other related keywords. also use just your domian name as hyperlink once in a while
As far as I know the keywords in your backlinks can not hurt you, only help you. It only matters where those backlinks are coming from. Just think about it, why should search engines penalize you because other people are linking to your website using the same keywords in the backlinks. If anything you should be rewarded for that.
And you are! These are S.E.O. myths that are wondering around the world wide web. However , if your links come from pages that have the anchor you wish to rank for and that page is optimized for the same keyword it should matter a lot more.
That is what Google keeps telling people, that we need to vary our backlinks....it isn't true. In my niche, for example the New York Times launched a wine club. Literally 1 day later they had 10,000 links to their main wine club page. Literally every single link said New York Times Wine Club in it....no worries from Google, none at all actually the page climbed to #4 for the wine club search term and has since fallen back to the 2nd page. In my experience, do not EVER, vary your anchor text.
I agree. I think the 'supposed' need to vary anchor text is a myth. If you are familiar with Angela of Angela's backlinks fame you can see she always uses the same anchor text (Angela & backlinks) and she ranks at or near the top of the SERPs for both terms.
I would say it certainly is not adviseable. This depends on so many different factors, like domain trust, neighborhoods you getting links from, OBL, competition in niche, etc... Generally though, making it look natural and that lots of people are generating the links to your pages and not that you are generating the links to your pages, is a good idea. People are random. Be random.
If you talk about New York times, then even if they get more than 1 million links a day then also it will not hurt them anyhow. The reason is that they are not only a website but a brand. They are ruling their field from years and this won't worry them if they are getting too many links in a day or month. Even when Google launched Orkut, there would surely be too much links coming in to Orkut. These brand do affects websites and even age matters a lot.
I would say mix things up. For example, I have recently been targetting the phrase "quick house sale" but have use a mix of anchor text with fast house sale, quick house sale, a quick house sale Suffolk, quick property sale, sell house quickly in essex etc etc. Most of time these are terms that are useful but sometimes I do think I've just "wasted" that article using a phrase that my site's not likely to rank for.
Using single keyword as anchor text could get you banned is a myth, personal experience suggests that using single keyword as an anchor text can really help in SERP. I currently achieved second in search engine ranking for a certain keyword using this method, no problem what so ever.
I don't really agree with this method, but I agree it is effective, not because she's saying so, but numbers always talk.
My personal opinion, and many will not agree with me, is that backlinks, good or bad, will not affect a website. If you think about it and you have a good website you can not control the fact that someone comments on your site from other websites. I another website links to yours whether it is by means of a hyperlink or simply a forum post or whatever, you have no control over that. I had many 'bad' backlinks from many websites, but my website maintained its PR6 - in fact once was a PR 7 - with all the bad backlinks!
Along with many other posters I too will denounce such frivolity. If this were the case it would be the easiest and cheapest method of sabotaging a competitive site. Hal, proceed with utmost vigour in your keyword dominant anchor text, do not tack for ill winds but sail to glory with the predominant.
Wow! You seem to be a writer. But writing knowlegde wouldn't help you much . To what i stated was something different and if you would have known my reason of writing that, you shouldn't have given a false advise . Reason - "No one knows what is amount of links you can get per day or per month to your website with particular keyword. Nor even G or other search engines have disclosed this fact. Even 10/pay can be maximum (for particular keyword) or 1000/day might be fair enough. So as no one knows the real fact, it is always better to target more than 2 keywords." I hope you got what i was trying to say and even those who were supporting this sensible fact ...
There's two types, the ones he places and the organic ones he cannot control. Now how many G indexes will also not equal the amount he does, then there's diversity with the organic links that just happen. So if he goes hard on one keyword or phrase he will get more dominance for that not less. If for example he gets 100 links anchor texted "ABC" that is better than 50 links texted "ABC" and another say 50 "XYZ", especially if he knows that the probability of people searching XYZ is a lot less. He asked if putting all your eggs in one basket was better than spreading them, I believe that is true, the risk you run is when people stop searching that so for certain industries or products it's risky, but for others it's rock solid. It is not false advice, it is approriate advice and accurate. Find me one sound shred of evidence where a site has been penalized due to links being all of the same anchor text.
Yes i do feel that backlinking will increase your SERP rank.I have increased my site's SER rank from 18 to 4 in th world
Let's start with point wise what you said-- -- Getting links with anchor text and natural links (meaning without anchor text). To what you have said you are contradicting the same Getting anchor text links is useful but getting natural links is no profit. Don't know much about it then go and read carefully what Matt Cutt says about natural links on his blog. I hope you know the URL -- Putting all eggs in one bakset.. I think you are quite new in this forum so supporting this phrase . Read forums carefully and you will find that people do not support putting all your eggs i one basket even in terms of keywords and advertisements. -- Tell me one example ... When you will constantly visit DP you will find out that there are many who gets banned due to one or the other reason. One major reason is due to link spamming and which is only because they are getting links with single keyword. I hope you will find my information useful and will flourish appropriate knowledge.
It doesn't matter if you have 10,000 backlinks with the same title. That's how backlinks were working for 10+ years. It's also why companies rank for their own name. The issue is the frequency. If you're building 100 links per day with the same exact keyword, you will get noticed. Otherwise, 1 link every few days with the same keyword is not going to get you banned. In fact, it's how many sites rank for those terms!