Hi guys, I just started a news website a few days ago, where I offer a certain service. Until now I have been using Google Adwords to generate targeted traffic. But unfortunatly conversions are not as good as I thought they would be. I think the visitors might not instantly understand what I offer to them. I would really appreciate if you would take a look and give me your oppinion. I use the following two pages as landing pages and neither of them converts really well: https://www dawt sweepstakewizard dawt com/ https://www dawt sweepstakewizard dawt com/join.php Well... Probably my service is just not worth signing up or it's too expensive Thanks alot and kind regards, Hans
I would really love to help you out here, but do you think that you can post a proper link? Regards, George
Well I didn't want to spam the forum. Just replace " dawt " with a "." and you should be fine Kind regards, hans
Well Hans, I took a look over your site and what strikes me most is the lack of credibility. Online sweepstake contests are not exactly the cleanest online business you can think of and thus this skepticism is reflected upon your site. Your sales copy looks polished enough, but it doesn't address this crucial issue. Testimonials, an about page containing a real address, a phone number and a picture of the building your business is located in should help. Of course you can also change the copy itself to address the fears of the potential buyer. That's about it. If you have any other questions, I'd be more than glad to help you, although my experience as a copywriter is rather limited (I'm in this business for less than a year). Hope this helps. Regards, George
Hi George, thanks for your input! Indeed this seemsto be an important issue, that I may have neglected. Thanks and kind regards, hans