No google doesn't penalize for link exchange as long as it's with-in your domain. Use white hat techniques and don't go around buying links!
in your domain means relevent link building. Relevant linking will help your website. You can expect it to enhance your traffic, better your "Return On Investment", and most importantly boost your rankings in the top search engines. Some website owners believe all links are created equal - They are most certainly not and some links can actually hurt your goal of reaching the front page of the search engines. Either as part of a complete search engine optimization plan or just as a stand alone link plan relevant links are an absolute must for your website if you plan to succeed in your online venture. Many also believe that your site simply needs a huge number of links to your website from link scams, link farms, or other shady means and your site will be magically lifted to a great search ranking on Google and the other major search engines. Do not fall for this philosophy because it can ruin your ranks and if you link back to these bad sites or link farms your site could also be banned from the search engines.
Your site will get penalized if you fill your site with those link exchange.It must be only one or two links to be put in your site and those links must be really relevant to your site. I suggest that one-way linking is still the best method .
I don't think link exchange hurts the SERPs. Instead it can improve it if you have good relevant links.
Yeah, link exchanges cannot be harmful for your site. In fact, it's helpful to build the authority of your site. Having dofollow backlinks from a site means that it vouches for you.
I'm not sure what you mean by a link exchange being within your domain. Link exchanges take place outside your domain Rick
I don't think they hurt as long as it's in moderation and only with related sites. Excessive link exchanges will hurt you and exchanging links with non-related sites will hurt you. Even though in moderation it won't hurt I also don't think it really helps you anymore, they basically cancel each other out now days. Personally I just got rid of our link exchange page, if it's not helping what's the point in pimping other competing sites?
Link exchange services are a good method of generating backlinks Just don't go too overboard and add 3000 links from randoms! Good luck
Hi there, Link exchange is good only if you are exchanging links with the related sites and also to purchase link in the relevant sites is also not harmful for your site.
Nope, If you done it properly and the exchange links is relevant to your site, you should not be penalised by google
One way links are much more valuable than link exchanges. Google views a one way link to your site as a "vote" for you. The higher the page rank of the site linking to you, the more weight that vote has.
If you want indexing faster than there is good option for link exchange. Link exchange make your website to high ranking.
Two way links cancel each other out. Google is looking for one way back links. This is why SEO companies charge money for back linking services. Link exchanging is soooo 1999.