So I know that everyone almost always losses before they make profit using google adwords. So my question is what kind of a budget is suitable to start testing ad campaigns and testing keywords and such before I'm likely to have success? Any special landing pages that are better for PPC? CPA offers, simple email opt in page, clickbank products, shopping cart, etc?
I think to answer this question appropriately you need to know about what each click will cost for your niche based on your keywords. If your averaging .20 per click I would test an adgroups against $20. No leads? Scrap it and test another. For CPA offers I keep my adgroups really small. Also remember google is notorious for not really taking kindly to affiliates. They also hate people that provide "little to no unique content" so keep that in mind too!
I know people who never use ppc and have p4+ sites. How you ask? Simple just write blogs and post on forums and make sure you link them together so google spiders know that they are important and thus give you a better spot on search engine. Rinse and Repeat... Hope that help you with spending your hard earned.
Of course backlinking works too! But when your goal is only to get specific traffic to you're site based on your keyword research, and you have a bankroll behind your project paid search can be useful! In some niches getting those backlinks is easier said than done...
Depends on the keyword price - as jonmakro saya, they can vary a lot. Your budget depends on how deep your pocket is and how much you couls potentially make.
Yes, you can lose your butt if you jump into Adwords with absolutely no concept of how to run a campaign. I would suggest you study up on Adwords first. With regards to landing pages etc, it all boils down to common sense. Everyone knows that Google is all about relevancy. If your ad is relevant to your page, Google will reward you by keeping the cpc down. If it isn't, it will charge you $10 per click or more. That is their polite way of saying "We don't want your business dummy One way to give it a shot would be to have one keyword/phrase in your Adgroup. Tailor your landing page so that the Title contains that keyword/phrase and the content of the page should be focused on that keyword/phrase. Make sure it is real easy to see and the rest of the page should contain decent content using synonyms. In other words, don't overdue using your main keyword/phrase. Course, you will want to turn the Content Network off first. Good luck!!
My experience is to accumulate at least 100 clicks before you make the decision. Even after 100 clicks, you need to consider the and landing pages, the pricing of the products etc
I have been using adwords for several years, and yes, it does cost money, and yes you will lose money before making it. I have found that the conversion rate is about 1% so for every 100 clicks you can expect 1 sale! That doesn't sound that great, but that is the facts! I will run a campaign and if I lose more than 4X what I'm making I ditch it! If I'm losing less than 4X and making conversions, than I will tweak my campaign, and see if my results change. Good Luck!
When using Adwords, I'm setting up my Adgroups for 1:1, meaning 1 keyword per Adgroup. Is this the best way to measure conversion on each keyword?
I used the lowest possibly amount to get the necessary data to really get the campaign running and not to loose too much money.
Before you go in there with your money make keyword research (lots of tools out htere), then set up proper conversion tracking on your site (landing pages). Only in this way you stand a chance to figure out what is going on with your campaign and your site..
Thanks for the tidbits...keyword research is critical, so I've spent a lot of time developing that list.
Always run two ads against eachother with one only slightly different. You are always trying to beat your best ad. When you create a new ad only change a very small detail. A word here or there. Don't change the headline and the body. Experiment and see what works.
Anders that's great advice as well...A/B testing is critical and I plan to use it throughout my Adword campaigns.