hello, What is the difference between pay-per-click search engine and general search engine? Thanks, Wheat Blitzpenny
ppc is as suggested , you pay every time someone clicks on your add whether you make a sale or not so make sure you've got your sales page right and tight or it'll cost you big , normal s.e i think you mean the organic results this is where your site has been assessed by the s.e. robots and graded or rated for suitability to the searchers keyword request , the conversion rate from organic clicks are much better than p.p.c. so get some quality s.e.o. done for your site if you want to make an impact. Hope that helped.