i usually get 5-8 dollars per day. but since last two weeks, my earnings are very low. i did not change any thing and still im getting same number of impressions. but ctr and ecpm are very low now. ctr is 0.68 and ecpm is 0.24. my niche is mobile phones
I think the key to that is visitors. I have also a low income earnings last month though it's considerable because my blog is only new.
I usually find Adsense earning dropping in the first half of January but slowly start to pick up in the 2nd half. Not sure why is this so but it has been my observation in the past 2 years.
It is about Christmas and New Year. I noticed huge drop in my website traffic from 25 December till yesterday when my traffic back to normal. I guess people spent more time with their families and friends, than with computers... that's all. Do not worry! Mate, I never saw such bad CPC. I think you should add some content with keywords which brings more money per click.
Try to update your content, You cant keep getting high earnings for an article that's 1 month old, you have to keep updating your website
How much you will get per a click depends only on a fact how much someone is ready to pay you to pass a visitor. If someone earns 1 cent per visitor, how you can expect that this person can pay you more per click? But if you pass your visitors to a website wich earn $1-$5 per every visitor than you can expect to earn several times more... Take a look at ads on your site and think are these websites which ads displays worth to be promoted on your pages.