What is Pay Per Click Advertising?

hello,

I have a small knowledge about PPC that

Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click) enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. It's a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list.

Can any buddy tell me more about it.

Thanks
Wheat
Blitzpenny

 

Its simple u put the ads and u get paid per click u recieve on the ads

 

Thanks for your information but can you describe it more precisely with an example, if possible

Thanks,
Blitzpenny

 

PPC is pay-per-click as you know. It is never referred to by the other names you mention. At least, I've never heard them in seven years in the business although a few will use CPC but that term should be used when talking about your actual costs, your cost for each click.

Others use the PPC term, as Bohra above does, when you are a publisher (putting ads on your site and getting paid when people click on them) as opposed to an advertiser. So you must make the distinction. As far as I'm concerned, PPC should be used when talking about advertisers only. Advertisers pay per click. Publishers get paid.

> the higher you bid, the higher your advertisement will be displayed

Not necessarily. Google for example uses what they call Quality Score. If you bid 30 cents with a QS of 10, your score is 300 (this is a simple example). A competitor bids 50 cents with a QS of 5 (score: 250), you have a higher score and will show before him even though you bid less. The QS is also used to determine your actual cost, in this case it will be about 25 cents. Your competitor's cost will be determined by the next lower competitor's score (they might bid 20 cents with a QS of 10 so your competitor would pay about 40 cents).

All major search engines use a variation of this. Learn more about QS, Adwords and PPC.

 

Thanks very well decribed

 

Read the help section of google adwords for more information.

 

pay per click advertising is the service which you pay (if you are advertiser) for online user click on your ads link which you promote with the advertising network such as adword, clicksor, adbrite,..

 

Hi Friends PPC Is a Arrangement between a Web site host and an advertiser in which the advertiser pays the host a set amount per click on that ad.