I want to start promoting products with article marketing, but I am a bit confused on how to make sure people actually find your articles, can anybody help? I just don't want to write 300 articles and then find out that my efforts have been wasted. Thank you.
Sorry to be Frank, but it's pretty much done the same way you would get a website ranked. 1. Killer and high quality content - if you do this then others will recommend your article, link to your article and use your article on their sites or blogs. Which will give your article more link juice and rank. 2. Back links - One way back links from other article directories and include some links from your content and articles on your blogs or other relevant sites with a anchor text link back to your EZ articles. 3. Social Media - Bookmark your High Quality articles to all the best social media sites. especially the dofollow ones. 4. SEO optimized - Make sure you are using keywords in your titles and headings and then spread throughout evenly and naturally throughout your content. 5. Competition - Don't try going after keywords that are to competitive, for example "make money". It will be really hard for you to get organic traffic to your EZ articles with highly competitive keywords. good luck!
You can also have an opt-in, in addition to a sales page. This way you never really waste your traffic, you can acquire that customer for life with a double opt-in.
I recommend reading through some of Petehols journal on this forum to get some good ideas on article marketing. It's like 80 pages long but you will learn a ton of information and it's worth it. Here's the link: http://forums.digitalpoint.com/showthread.php?t=1252152
Backlinking to your EZA articles is a way of ensuring that they will always outrank you for your own keywords. I'm sure they're very grateful for all the additional traffic you'll bring for their site and their Adsense-income, though. Most generous! I prefer to build up my own sites into authority sites, myself.
A better idea is to sign up for a blog through Blogger, get Adsense account. Then post all your 300 articles (preferably 1,000 to 1,500 words) in hubpages. You can have two outgoing links to affiiliate website within the text, so each article can use for promoting 2 products in Hubpages. Plus you get to earn from the Google Adsense. Might as well join Amazon or Ebay, so that you can promote the product as well. That means each article has three income sources, Google Adsense, Amazon or Ebay, plus Clickbank. Then rewrite into 250 words article, and post in Eza to get backlinks to Hubpages. rewrite the original hubpage articles and upload in your blog, link back to Hubpages, as well as Clickbank. In this case, you have a few sites pointing to Clickbank.
Yes, I agree with this. The way I look at it is you should use the major article directories to build awareness for YOUR site not the other way around! Most people when starting out (myself included) write hundreds of articles and content for other sites and then you ask yourself if Ezine articles or these other sites went down, or stop ranking as well what do I own? This is why you should look into building an authority site as Alexa says above. Not only will it be all your own content, you can decided what to do with it, if the niche goes downhill or sell it on. Just my 2 pence. Chris
I do agree with you here, but what if you're doing an article marketing campaign and at the time it's easier to get the article ranked than your own site for that particular word since Ezine has more power in Google than a new site? What I've been doing is for every article I submit in a certain niche, I'll also write a keyword rich post on my blog about it and link the article to that post. Then for every article I submit to other directories or Web 2.0 sites, I'll link back to my main Ezine article once and my blog post once. I think this way I'm building both of them up at the same time. If I see the post is starting to rank close to the article, I will shift my attention to only backlinking that post so it gets higher. Do you think this is a good idea?
@J1218: Everything that you said will work. But that's a lot of work. It is easier said than done. Ok, one question: What if you had a high selling niche in which there was very little to no competition. How much money could you make using just a few dozen articles on EZA?
Why would I do be doing an article marketing campaign with keywords for which I know I can't outrank EZA, when I can just as easily do one with keywords for which I know I can? Yes, I accept that there's something in that. I admit that I do some backlinks to EZA articles myself, too. I do about 90% of my backlinks, overall, to my own property and about 10% to my EZA articles. And I sometimes do other articles elsewhere (with things you can't get away with at EZA), primarily for backlinks, and I'll sometimes include one backlink to an EZA article in a few of those, rather than only to my own sites. It goes against the grain a bit, to use up one of my backlinks to feed EZA's Adsense-farm, but I do see the sense in it sometimes. The point I was really making is that promoting these high-popularity, high-gravity products and using the same already-popular keywords as everyone else is setting off on a path to nowhere, really. These are not keywords for which you can outrank EZA (there are many others for which you can, and sometimes surprisingly easily!) and to that extent you're effectively saying to yourself "Ok, I know I can never have the authority site for this, but here goes anyway". Not for me, really. I acknowledge that if the market's really big enough, and you really know what you're doing, and you're willing to compete with professional affiliates with really big Adwords budgets, you can make good money that way. But I think the proportion of affiliates for whom this is suitable is pretty tiny.
Yes if you are just testing out a niche to see if sells Article marketing is awesome. A bit like PPC but slower You don't need to spend any money and then if you get sales from your articles you should move on and build your own site. So I would not rule out just the Ezine articles to landing page option good for testing a niche. An authority site is normally just the name of a site that achieves high rankings for loads of different keyphrases in the search engines. It will also normally get alot of traffic. More importantly it has quality content and has created a buzz as a good source of information for the niche. Yes, you have it spot on, you are using the article directories and other web 2.0 sites to link back and increase the exposure of your blog. You will find that if you keep this up your blog will start to rank well.
Why not backlink to both at the same time? You can have two links in most resource boxes. So you link to your own blog with one anchor text link and then link to your original article using something like "Original Article Found Here:". I think I got that of someone here. The way I see it, you build pagerank to your ezinearticle and your homepage but the ezine will pass on juice to your page so it's win-win.
that's what i've been doing so far, i normally put 2-3 links on my resource box, one will go to my blog/site and another one will go to my eza. but, when i write for eza, all links will be pointing to my blog/site.
Because EZA has a much higher page-rank than your own blog/site to start with, so if you backlink equally to EZA and to your own site, you are consigning your own site a place only as an "also-ran" and EZA will always outrank you for your own keywords and you'll never be able to have an "authority site". Let me try it in even simpler words: Although it's a supplier of targeted traffic for you, in SEO terms EZA is your competitor and starts ahead of you. If you feed yourself and EZA equally, it will necessarily end up ahead of you, too. Yes, you get traffic from EZA, but you also lose a lot of potential customers to their Adsense-farm. And a proportion of the EZA traffic you get is your own competition, checking you out, as well. Thanks, but no thanks: it's a flawed approach in principle. EZA will pass only some of its juice on to your page. Some will get diverted by EZA's Adsense. That's how EZA makes a living, you know? That's their business model. That's why they exist. And EZA starts ahead of you, too. It's "win-win" but doing it your way, EZA wins a lot more than you do.
This is true, but you've missed the point, I'm afraid. You get traffic and backlinks from EZA, losing some of the traffic to the Adsense from which EZA makes a living and for which they exist, but in SEO terms it's at the expense of your own site, and makes outranking EZA for your own keywords very difficult indeed (which it doesn't have to be, contrary to what some people imagine). Where is this so difficult to understand?!
Alexa, do u sure u can get more traffic via SEO of your site/blog than u can get via SEO of ur EZA article considering the loss of their adsense? Im sure your visitors which click their adsense is some payment for high traffic, but your mention of their adsense-farm just envy... just my opinion ;-)