I have plenty of clicks on my ads but only few conversion or sometimes nothing, how can I increase my conversion and lessen the bounce rate in my ads?
Maybe you could make your ad text more specific to filter out people that won't be interested after all when they end on your page. Set expectations right. It's better to have less clicks that convert, than lot of clicks that cost you money but don't bring revenue. Make sure that the landing page on your site is well in line with the ad.
I am seeking this as well. If you all have been following the bounce rate factor in Google - they are really making it hard to keep on using PPC if you have a high bounce rate. I can't post links but if you Google Howies S.'s Google Insider that was a PDF released by him in December you will get the low down. Google is really going to be tough on advertisers this year so ANY help on reducing bounce would be appericiated by me as well. TY - TLB
Its tough to control such things IMO..basically ur site content and ad should be some how so matching that ppl dunno te diffrence
If you are using wordpress,you can implement the related post plugins.This will minimize the bounce rate.... It works good for me...