Hard to believe that this product has a gravity of 120ish with such an ugly sales page, I would have bet money that it wasn't making any sales at all (and lost a bet yet again ) and yet it's ranked well in the marketplace http://www.natural-cure-for-yeast-infection.com Would you buy from a site that looked like this?
That actually bewilders me, big time! How could a product, with a title that is completely off the center of the page, be so successful. Maybe the owner has multiple accounts that promote the product, so that the gravity can be raised? I don't know. It just bewilders me.
It's all about the sales letter. The graphics play very minor roll for a niche like this. The product has a excellent sales letter. You don't have to have flashy graphics, or any graphics at all to have a successful well converting product. This product has been around for a very long time, and it is a very consistent converter.
It probably is the sales letter.......hang on it MUST be the sales letter but I wouldn't even read a page that looked that bad.... I'd quickly glance over it and think it looked like a kid made the site and move on. Now that you've mentioned it I have to go back at read the page and see what they are doing because with 120 grav it must have some good triggers on that page!
It is the sales letter. That's what sells the product. The customers don't look at the page the same way you do. You're a marketer, you're used to seeing such pages. The customer which is looking for a cure, is not used to such pages, and will get hooked on the story, and read the whole thing.
It depends what you mean by "ranked well". If you're assuming a correlation between its gravity and its number of sales, or between its gravity and its conversion-rate, then you're puzzled because of your preconceptions about what "gravity" necessarily signifies. All we know is that at least 120 affiliates have each sold one or more copies of it during the last 8 weeks. You know what sometimes happens? By the time the gravity gets to about 50 or so (and the involvement of a "professional product launching service" can easily produce that result without any real customers at all), it becomes self-perpetuating, because many potential affiliates are attracted by the gravity and assume that it must be worthwhile promoting it. So more people start promoting it. Even if it converts at only 0.1% and they make only one sale each out of 1,000 hops, their single sale is still reflected in the gravity figure, which therefore continues to climb as affiliates steadily drop out and are replaced by others attracted by the climbing gravity. This is why some products with 3-figure gravities can be a nightmare to promote: the raw "gravity figure" can conceal a huge turnover of affiliates each gradually realising that the product's conversion-rate is abysmally low. It only happens all the time. (I know nothing about this specific product at all and don't seek to imply that it necessarily represents the common scenario I've described above: I'm just explaining that "gravity" often doesn't carry the significance attributed to it by affiliates!)
If I'm not wrong this is the one of the oldest products listed in Clickbank marketplace. Even though the sales copy is BAD it has got good gravity. It may be due to the product value.
wow, the sales page really IS shabby. as a customer, i would have been turned off just based on the fact that it's appearance looks so unprofessional.
I fully agree with Ripped. The page doesn't have stylish graphics, but that doesn't mean its an "Ugly Sales Page". Infact, it is a simple yet "effective" sales letter. Buyers are looking for a cure for their yeast infection. They care the least about graphics. Marketers attach more importance to graphics and not the sales letter that ACTUALLY SELLS. Even Ripped's Magniwork page doesn't have the best graphics but its still the best product in that niche.
Well, that's the point I'm trying to make to everyone. Do not rule out a product if you don't like it based on what you think a good sales page looks. Many marketers try to decide for themselves which sales page is good, and which is not, however, it is hard to really conclude this by just looking at the sales. Look at fat loss 4 idiots, truth about abs, and run your car on water. They have very unconventional sales pages. And if you just showed the sales pages for these products to most affiliates so that he can decide for himself whether the sales page is good, they would've probably said that the products I specified above all have crappy sales pages. Just because it doesn't meet the conventional pattern, doesn't mean that he sales page doesn't work. You can never know whether a page converts or doesn't, every market is different, something that yo might think looks crappy might work very well for the market. For example, Run your car on water was the best converting product I've ever promoted. It had crappy graphics, a banner which looked like it was made in MS Paint. It had a short sales letter, and it didn't have any testimonials. Yet it converted like crazy. There were many copycats which followed to conventional sales letter style, big sales letters, flashy graphics, testimonials and stuff like that, yet this product outconverted them all. Bottom line is, you can never know how good it converts until you try it. Don't always choose a product based on what you believe is good, because you'll find yourself many times making the wrong decision.
This is 100% correct. This niche is more of a desperate niche and one that the reader will not care as much about the graphics. Also, sometimes a very simple looking salesletter can actually somewhat give off a professional vibe. Kind of like a special report or something. This product is successful because it must have a good salesletter and the niche is a very profitable niche with not a lot of competition. Also, no offense to women, but the average woman with a yeast infection looking online, doesn't have the insight or background that we do, so they will not notice that the sales page looks plain or simple. I understand what you are saying alexa. I know that gravity is your favorite subject to speak about. The truth is though that if it has a high gravity it does convert. 120 different affiliates made sales within the last 8 weeks is way off. I know that you already know this but the gravity goes down everyday that a specific affiliate does not make a sale, even if it only goes down by .10, imagine that times 120 affiliates. That means that the gravity will drop by over 10 each day that one of these affiliates does not get a sale. I know this because I am a vendor, my product has a gravity of about 54 right now, and yesterday I had 3 new affiliates get their first sale of my product, and my gravity actually went down. High gravity means that the product is getting a very large amount of sales and it is getting these sales CONSISTENTLY. Maintaining a high gravity is a lot harder and more difficult than you like to make it sound. And if this is the case then it is very right to assume that this product converts well. Its not possible that a product that does not convert well could have a high gravity. This of course doesn't mean that there aren't low gravity products that also convert well, it just means that high gravity products DO convert very well. This is the truth and this is correct.
It's utter nonsense, I'm afraid. I've explained why, in great detail and with fully explained examples in many threads. I appreciate that some vendors of high gravity products are distinctly uncomfortable when people explain the gravity mechanism in a little more detail, so that people can appreciate that there's absolutely no correlation whatsoever between gravity and conversion-rates, but that doesn't stop it from being true. Clickbank's customer support team will be willing to confirm this to any affiliate who requests clarification from them. They have never made any claim of a correlation between high gravity and high conversion-rates, for the simple reason that there isn't any, and they say so openly. Please appreciate that I'm not trying to suggest that a high gravity figure in itself necessarily suggests a low conversion-rate; I'm simply pointing out that, contrary to what some ill-informed and assumptive affiliates may wrongly imagine, it offers absolutely no evidence at all of a high conversion-rate. You can see why from the examples explained in this post and many others. Some high gravity products have high conversion rates and others have appallingly low conversion-rates, just as is true for low gravity products; there's simply no correlation at all between the two: gravity does not measure conversion-rates - this is simple, evident, and readily verifiable from Clickbank themselves. It's just an irrefutable factual statement. I'm sorry if you don't like it being said, but that doesn't stop it from being true, and for good, valid and understandable reasons.
Wow, the sales copy is crap. There is a grammatical error in the first line: "If you are looking for an FAST, Safe, Effective and All-Natural Cure for Yeast Infection."
I can personally vouch for this product. I promoted it about a year ago, and it is really a solid converter. The fact that it maintained a 100+ gravity in a period of 2 years, shows that this product is still doing well.
Yes, this a different matter, isn't it? I'd be very surprised if a product maintains a gravity of 100+ for as long as two years without selling reasonably well. I think it's probably easy for marketers and writers to look at sales pages completely differently from how a product's natural potential customers will look at them. Obviously this varies a lot from niche to niche. But in these "desperate buyers'/medical niches" I think there may possibly even be some advantages to having an "amateur-looking" sales page. Many buyers will look far more favourably on an honest-looking, if unprofessional, approach than they do on hyped-up sales tactics, "special bonuses", urgency, scarcity, and wild claims. If I were interested in this niche, that sales page certainly wouldn't put me off being an affiliate for the product.
We have seen enough fighting between alexa and rtp. Both of you are right in what you say. Alexa is right in saying that there is absolutely no correlation between gravity and conversion rates. It has been always said by Clickbank themselves & there are really some vendors that inflate their gravity using shady techniques. But rtp is giving a more practical view of this long standing "puzzle". He actually means to say that Products that are able to maintain huge gravity over a significant period of time are "highly likely" to have a good conversion rate. I hope both of you calm down & Lets End the Gravity Vs Conversion Rate debate now.
Well I agree, I actually like the sales copy of this product. Looks natural. It doesn't have any cheesy photos of doctors taken from istockphoto like most products do, and it looks like a sales letter with which the customer can really connect and relate to. It touches the potential customer on an emotional level, which is really helps the sales. Looks very real
Yes, I must say I agree with all of this. (I often wonder whether those cheesy istockphoto pics of doctors you see on such sites are actually costing their vendors a few sales!). Happy Christmas, Ripped.
Certainly. Undeniably. Over a significant period of time, yes, arguably. I take your point, Jacky. Thanks for your conciliatory post and season's greetings to all.
Thanks Jacky, you are right. Both views are right in their own way. Lets all have a Merry Christmas. Hohoho