Hi, I have a question about starting a business in the PPC contextual network arena. Technically we have the expertise to build this but in order to launch this I find myself in a catch22 situation: * Advertisers will not signup if there are not enough publisher to guarantee quality traffic * Publishers will not signup if there are not advertisers, because they will not make any money. How do you propose to get started in this field? Thanks, your input is greatly appreciated.
well, you could offer to buy ad space on sites addition to whatever they make on clicks to make it worth wild for them to put your code on their site. work on advertisers,once you got that,work on getting publishers.
like you said,no one is going sign up and stay if their no advertisers. that's why you look for sites that you would like to see your code on and contact the owner and offer them a monthly (or something) fee for them to sign up and keep the code on their site. you could also offer a deal in the BST section.