Over they past few weeks I've been trying to promote Clickbank Products on AdWords. I've tried 4 different products (I tested all of them to make sure they weren't stealing commissions), I've had 710 hops from AdWords and I've had no sales. I've spent $40 on advertising and I don't want to spend another dime before I figure out what I'm doing wrong. If anyone can help me get just a 0.5% conversion rate I will jump for joy! Any help will be greatly appreciated.
You have to give more information. It all depends on what keywords you are bidding on. You probably do not want to reveal what the product is, which is understandable. But are you sending them to a landing page with a presell, and then sending them to the sales page? Be specific as possible as to what you are doing so we can help you. If you were using targeted keywords you should have gotten a sale with that many keywords. MY guess is you are using bad keywords. Don't use generic keywords. Don't get garbage traffic. Sometimes you can get clicks for as cheap as only 5 cents, but you have to make sure they are well targeted keywords or you will only get tire kickers, which I call garbage traffic.
40/710~$.06. Maybe you're going for non-buyer keywords, which are cheap because everyone else has tested and knows they're non buying keywords? Anything else you could give us would help, but for now that'd be my guess.
I am directly linking AdWords to the sales page. I included the price of the product in most of my ads and I also tried disabling the content network. I used AdWords keyword tool to get my keywords and eliminated the keywords that were obviously irrelevant. If keywords are the problem, can somebody give me some help on finding good keywords. If it's absolutely necessary to share the products I am promoting for help, please pm me.
I'd try creating a nice landing page. A lot of people that buy info products don't buy their first visit and instead keep browsing for info, or, worse, do research on the product (which inevitably leads them to a top ranking affiliate site or two which will end up overriding your cookie anyway). With a landing page you can pre sell them. And try to set up an opt in form so you can follow up with them later for products in the same niche. Maybe take some time or money out to create an entire follow up series with a product promotion at the end. My $.02.
So what you're saying is that I may have caused several sales, but didn't get the commission because I didn't have a landing page? lol, I feel kind of stupid now.
Call the $40 a learned lesson. That honestly isn't even enough to call it a test phase in the least especially with 4 different products. $40 over a few weeks as well is next to nothing as far as testing goes. I am not trying to down play the amount spent BUT when testing especially buying specific keywords it can take weeks BUT with that also comes money needed. Locating the "buy" keywords and using ads that actually convert BUYERS and not simply CLICKERS is also something that needs to be looked at. I would suggest researching adwords tips tricks and training in general and then you can fully understand what all it takes to be successful. Once you get that down you can market anything and everything and then hopefully move away from paid advertising and focus on organic and FREE marketing methods that in the end generate far more revenue. I would not spend another dime either if I were you until you learned how to make your ads effective at converting. Also don't forget to research the conversion ratios of the products you pitch and trust me that has zero to do with gravity or this and that because a quality sales converting pitch page can be found in many places and some top selling clickbank products can and do have terrible landing pages that are only successful due to overly pushed visitors to up the conversion ratios. Locate high converting items based on actual affiliates and NOT what the vendor tries to say the hop ratio is.
710 hops over 4 products is not nearly enough to know for certain what is or isn't working. As was previously said, find your "buying" keywords. You may want to concentrate on just one product until you see some success with Adwords. Also, you mentioned that you are direct linking. I am not opposed to direct linking, and I even do it myself when I am trying to see if an offer converts before I put up a lander, but some products really benefit from a strong pre-sell. I have sent many hundreds of hops directly to the offer with no success. For one reason or another, I then decided to put up a lander, and it started converting like clockwork. Just a thought, and not one you necessarily have to follow. Keep testing. It's the only thing you can do. Best of luck.
Thank you all for your help. Any tips on creating a good landing page? Also I've tried researching conversion rates without success, can anybody give me some help there? Also is it good to include the price in the ad? How much are you guys paying per click for good keywords?
The idea is that you want to determine what keywords are driving sales. In other words, what keyword did someone buy under? Once you determine your buying keywords, push more traffic to them, and then remove the keywords that are not making sales(the keywords that are not converting and thus cutting down on your return on investment). You will see what keyword produced a conversion under the conversion column in Adwords. If you want to get more sophisticated, I recommend looking into Tracking202Pro. However, I wouldn't waste your time with it until you get more experience under you belt.
One of the most annoying things when I first started was sending 2000 hops and getting 2 sales. But I didn't know which keywords got the sale. Track EVERYTHING. Re: Price in ad. It's used as a filter to discourage tire kickers and people with no money. If someone who has no intention of spending money sees an ad with price in it, they're less likely to click it because they're only searching for free crap.
@Patchkaa: This forum is not just meant only for seasoned affiliates, it is place for sharing. Remember when you started 3 years ago...you were also a noob...look at the old threads you have created...eventhough they look silly to you now, you've probably learned a lot from experienced affiliates by creating those threads. Never belittle any noobs....because you've also started your IM journey as a noob and learnt from the affiliate gurus to become a seasoned one. I hate to see these kind of replies. If you can't contribute anything useful...please don't increase your post count.
Normally,200 HOPS will get one sale. But 700 HOPS you get no sales. That means your landpage or your keywords dont fit. That is to say convertion is low. You had better test anther keyword.
Hi, How can you track the conversions in Adwords when you can't place your Adwords tracking code on the 'thanks for purchasing' page (after payment has been taken) as you don't have access to it, only the product seller? Thanks