How to start SEO for a new project!!

Hi all! I am quite new to the SEO world. Can u please tell me following things:-

1) When should i start applying off page techniques for a new domain.
2) Which is the best way to start with.
3) How to promote business more effectively.
4) Some effective On page strategies.


and other kind views by you people will also be appreciated.

 

1. After you have applied onsite SEO
2. planning, onsite SEO, offsite SEO
3. focus on your keywords, pick the best keywords with the most traffic and do the right thing when it comes to SEO
4. start with optimizing your title, meta description and unique contents. focus on your keywords.

just some quick stuff for you, hope it helps

Zac

 

1) As soon as the pages are live and you know what keyword phrase(s) each page is targeting.
2) Best off page strategy to start with is to optimize your internal interlinking strategy on your site... global navigation, footer or blog category links, contextual linking, etc. and making sure the link text you use on YOUR site to link to other pages on YOUR site target the appropriate keywords (typically the keyword phrase(s) from the <title> of the page being linked to or slight variations). Once you have off-page/on-site optimization done, then move on to off-page/off-site optimization.
3) Depends on the niche, how much money you have to spend, how many people you have who can work on it, what kinds of connections you have in your industry, etc. It's different for every site.
4) On-page optimization IMO begins w/ keyword analysis. Don't bother targeting competitive terms with high search query volumes if you are a new site and don't have ways of building links from high PR, highly trusted, highly authoritative, and/or highly relevant sites. You're never going to rank well for these anytime in the foreseeable future.

Do your research and pick phrases that have low to moderate search query volume but are NOT competitive. These are easy to rank for with few or no external backlinks. Ranking in the top 5 for a phrase that has 200 searches per month is 1,000,0000,0000 times better than ranking on page 5 for a phrase that has 200,000 searches per month. You'll at least get some traffic for the first. You'll get zero traffic from the latter. Once you pick your targeted keyword phrase, EVERYTHING on-page and offpage should reinforce that phrase (or slight variations of it).

Once you've found the keyword phrase to target, optimize your title tag... err... element by setting it to that exact phrase. Don't put your site name in your <title>... don't put the category name in the <title> if it's a blog or ecommerce site... Put ONLY the phrase you want that particular page to rank for in the <title>. People who put their site name and category in the <title> of the page are screwing themselves and making it harder for that page to rank for the targeted keyword phrase. Google is looking at keyword density in the <title> as well as position within the <title>. Keywords and phrases near the beginning of the <title> are seen as more important. And adding that crap in dilutes the density of the important keywords within the <title>. And unless you're a household brand, having your site name in the <title> is NOT going to increase click-thru-rates when it's shown in the SERPs.

I will name my page typically with the targeted keyword phrase from the <title> with hyphens (NOT underscores) as word separators. So if "my keyword phrase" is my targeted keyword phrase from the <title> then my page name will generally be my-keyword-phrase or some slight variation.

In your <h1> try to use the targeted keyword phrase (or a slight variation), preferably at the beginning of the <h1>, but it's ok at add a few extra words to make the <h1> catchy or interesting. Try to use slight variations of the targeted phrase in your <h2>s if you can...

Try to use the targeted phrase (and slight variations) in the content of the page but do NOT make it spammy. It should read as if you were explaining the topic of the page to a friend, neighbor, coworker. It should sound natural.

Optimize the meta description by including all of the keywords from the <title> in the meta description with a call to action. Though the meta description doesn't affect your Google rankings, if your page is optimized correctly then including all keywords from the <title> in the meta description "should" maximize the number of times that your meta description gets shown as the Google search snippet. If you have a well-written meta description with a call to action, it can drastically increase click-thru-rates in the SERPs when shown as the snippet.

Meta keywords... hmmm... no value at Google... very little value elsewhere. But I always include 5-10 keywords/keyword phrases that are used on the page and are in the <title> or variations of keywords/keyword phrases from the <title>.

That's probaby 90+% of on-page SEO.

Personally, I don't consider things you do on other pages on your site to make page X rank as on-page. To me, on-page means exactly that... What things can I change on page X to make page X rank for its targeted keyword phrase.

So I split off-page SEO into off-page but on-site AND off-page and off-site. You have control over the first always (off-page but on-site)... but not always the latter (off-page and off-site).

 

Directory Submission

 

which dic. ?

 

this is a good list
http://www.directorycritic.com/niche-directories.html
focus on niche directories

 

Content first.
Once you've got a lot of great content on your site, market it via social bookmarking, article submission, directories listing, social networking, blablabla...there are plenty things to do.

 

I would expand on this part of all in all good advice.

First, what is more stable - 10 visits a day to each of 100 pages, or 1000 visits to a single page? The first, of course, since losing rankings on any single page will not effect more than 10% of overall traffic.

So, go for multiple terms within your niche with specific pages for each.

Second, and this is where I take minor exception to what canonical has written, I always include pages aimed at the big search terms on a site. I don't expect rankings at first, but the other pages support the big terms, and rankings will come with time.

This is the theme pyramid approach.

 

Thanks for all the info. Sir..I know it will surely help me in all aspects and i will consult you in future too.

 

you can start by submitting articles, forums posting, social bookmarking, comments posting, rss, sitemaps in your website.

 

Very good points you have mentioned

 

1) As soon as you complete on page techniques for a new domain, start with off page techniques like directory submission...
2) Best way to start with on page is to keep adding unique keyword relevant content.
3) Promote your business more effectively by using techniques like viral marketing, word of mouth marketing, persuasive marketing, etc.
4) Add alt and title tags for images, use internal linked anchor texts, use keywords in titles and urls are some of the effective on page strategies.

 

First at all focus on the On-page factors like meta,title, content, keyword density etc.
then go for off -page optimization build some good links from high pr sites.

 

First of all you need to do on page optimization for your site, then analyse your competitors. Then you can start off page optimization like directory submission, forum participation, link building and so on.

 

I totally agree willy... I am a BIG fan of theme pyramids. I've started and stopped writing a post for my blog on them several times. They are hard to explain... I reorganized our PR7 commercial site a year ago during a site redesign. We went to theme pyramids... and rankings soared.

 

Nice explanation Canonical for seo new web.

 

Simply follow few steps

• Website Analysis
• Keyword Research
• Metatag Creation
• Sitamap Creation
• Analytis Account Creation
• Search Engine Listing
• Directory Submission
• Social Bookmarking
• RSS Feed Submission
• Blog Creation
• Blog Posting
• Article Submission
• Classified Listings

I hope this will help

 

Yes, This is correct procedure for SEO professional.

 

The first thing is onpage optimization: include select your target keywords, and make your url friendly for search engine, and place kewords on reasonable place such as titles, channels, H1,content,and other seo position, and optimize the title and description! And then about off-page, submit your sites to search engine, open directory, and bookmark, social networking sites, and keep doing it!

 

Start by reaserch your keywords as they are the core to any optimisation campaign and lookign at who your competition are for those keywords. Once you have these get a good keyword density on your webpages and make sure the backlinks coming to your website use anchor text links.