Here's the scenario: I've got a contact list of 100,000 double opt-in email subscribers that have purchased product from company X. Company X would like to target these valuable buyers on the popular social network facebook, as well as engage them with the brand and use the social network as a tool to help increase the value of these customers. It seems relatively easy to invite email contacts to join a group, but the facebook application throws errors when the contact list is even moderately sized, above 500-1000, in IE/Firefox/Chrome. It seems relatively difficult to invite email contacts to become the fan of a page, because you can only do so by using the 'share' functionality, which throws an error as soon as it hits an email address that's not for a facebook member, and also does not allow import of text files. Pages have more flexibility and engagement with users than groups, and groups are harder to get members. Acquiring fans directly through advertising is entirely too costly ($5+ per fan with decent demographic targeting in place) Advertising to this contact list on facebook, and friends of this contact list, seems like it would be a profitable, responsive and all around positive investment with great possibilities "if" they could all become fans/group members at a low cost. Having these members as fans also allows targeting of friends of members, which could account for some additional positive return on investment with the right segmentation. How does Company X go about adding its customers as members of a targetable group within the facebook advertising platform? Ideally as fans of a page where more brand interaction can occur? The options as I see them: 1. Slowly and meticulously add a few hundred group members at a time through the contact import. **This is difficult and not very thorough in terms of determining if the actual notification/request has been sent. 2. Reach out to facebook and ask them to send a notification to list X in the hope that they can join the group and then become a targeting option. 3. Reach out to facebook and ask them to emulate the group invite/request functionality, but for the fan page, to the contact list. 4. Don't advertise on facebook. 5. Advertise to a broader audience than your contact list/opt-in subscribers **done this with little success How would you all proceed based on this information? Any additional thoughts? Questions?
Anyone have any thoughts? Know any places where I could get an answer to this question if no one has experience with this here? This the right forum?
I do not notice any error while importing large no. of people on facebook. It takes a lot of time but it returns to the result. I wait and send invites, no problem at all.
I did the same thing. After loading 50k email addresses, it parsed them and then added them but did not display any sort of confirmation message and no new members have joined, making me think that it didn't really work. Thoughts? Anyone do this recently?
Have you send the message, after adding email IDs to the facebook page? It works fine for me. You need to type a message and then click on 'send invites' to send message.