my game store has games for 3 consoles, wii, ps3 and xbox. i want to adopt the page structure that amazon has and i wounder if that's gonna hurt the serp. amazon has each game for a console as url Assassins-Creed-II-Xbox-360/dp/B00269DXCK VS Assassins-Creed-II-Playstation-3/dp/B00269DX5W in those pages some content is dynamic and changes and other is static. reviews are dynamic for example, but game details and descriptions are static. the question is, will duplicate descriptions on 3 pages will hurt the serp. and, should i duplicate reviews as well or create uniqe ones for each game. the other option will be to create 1 single page, no duplications at all. but then the title wont include keywords like ps3/xbox-360 which their search volume is large.
Duplicate descriptions on 3 pages wont hurt the serp. For the reviews, I guess it is better to create unique ones for each game.... I would go with separate pages for ps3/xbox/etc. due to the search volume.