This is the stats for my site ..... http://i45.tinypic.com/k2eouo.jpg it shows a really higher ROI...does greater ROI generate more revenues ?? Please advise.
yes. ROI is return on investment. If you have high ROI that means you're making a profit! Which is, surprisingly, good.
Sure! It all boils down to ROI...well, a mix of good ROI and some trafic, that is. But yeah, you want positive ROI, because it correspond to how much profit you make for every dollar spend.
ROI doesn't mean anything when your a publisher unless its an affilate product or something similar. If your a bog standard publisher on an advertising network then just ignore ROI it's only there for the advertisers panel display.
I am thinking where did you get that report? and I just want to ask what kind of website you own, a blogger or a merchant website? ROI- return of investment is based on how much you earned from the money you have invested on creating a business or website. So if the first money you spent has doubled or increased dramatically then it's a good thing.
In my rightmedia publisher account... and using it on my forums Me being a publisher i think its not going to be of any use... to me.