The secret to my success with Pay Per Click is very simple. But don’t let this fool you. It’s also VERY profitable. My secret is… Bidding on product name keywords only See, when most people buy PPC, they try to bid on as many keywords as possible. The problem with this is that you often have to spend a ton of money in testing. I’m not into that. I only want to MAKE money. The reason why I only bid on product name keywords is that I know these people are ready to buy. They just need a little encouraging, and that is where I come into the picture. I reassure them in my copy that this product will fix their problem, and that they should by it. Let’s use the example of a customer who wants to lose weight. The person searching for a product like The Truth About Abs is much more likely to buy than a person searching for something like “how to get ripped abs.†First of all, the person searching for “how to get ripped abs†might be looking for a free solution. And secondly, let’s say that person reads on a site that The Truth About Abs is the best product to make this happen. Well, they might end up doing another search to see what other people are saying about The Truth About Abs. They may very well end up buying that product, but chances are, they are not going to come back to your site to do it. In essence, the biggest advantage to bidding on product name keywords only is that it keeps your costs down. Now, if you have an unlimited budget each month to bid on PPC, go ahead and buy as many keywords as you can, and test, test, test. But I have a very limited budget, as I suspect you do too. And remember, not losing money is just as important, if not more important, than making money. SO WHAT SHOULD I SELL? If you are a newbie, I do not recommend that you use PPC. Why? Because you probably don’t know what sells yet! See, I only buy PPC for products I know are hot sellers. (The only exception to this is to buy PPC for a new product where there is very little competition, because I am not going to have to spend much money) The way I know if a product is a hot seller is to test it first with free marketing strategies. I am a big fan of article marketing; in fact, even though I make hundreds each day with PPC, I still do article marketing. Does it bring as much money in as PPC? Not even close, but I still make some cash (which means more money for me to spend on PPC, where the real cash is!) When testing a product to see if it sells, I write about 25 articles and submit them to Ezine Articles. If I get a couple of sales, then I know the product sells, and I am willing to spend some money on Pay Per Click. If you are just starting out and have no idea what to sell, look for desperate markets, where people have a problem that they need to get fixed right now, and are willing to spend money to do it. You also should look for items that actually DO something for a person, as opposed to just giving them information. Yes, information products do sell, but they also have information that people can get for free. People are more likely to buy something that will save them time, or allow them not to do any work at all. People are lazy, take advantage of it (MARKETING TIP: you may want to actually convince people that they need to use the product you are promoting to fix their problem, instead of fixing it themselves. List the problems they could run into by fixing it themselves, and tell them how using your product will make things much easier for them) HOW MANY KEYWORDS SHOULD YOU BID ON RELATED TO THE PRODUCT NAME? The answer? As few as possible. In fact, I only bid on the actual product name, and variations of it. For instance, if I am promoting the foreign currency trading platform “Easy Forexâ€, I only bid on “Easy Forex†and maybe Easyforex. I never use quotes or brackets, because I do not need to. You can also bid on phrases like “buy Easy Forex†or “purchase Easy Forex.†I have not done this in the past, because I have not needed to, so if you do this, you are on your own ïŠ WHAT SHOULD MY AD LOOK LIKE? This one is fairly simple. (Seeing a pattern here?) Most PPC “experts†will tell you that you MUST put up a bunch of ads, and then test to see which one works best and use that ad. I have never had to do this. Instead, I use one simple ad. And that is: “Is (product name) a scam?†for the headline and “do not use (product name) until you read this!†This ad taps into the psychology behind why most people search for a product name in a search engine. They want to know if it really works, and whether they are going to get ripped off if they buy it. I get very high clickthrough rates with this type of ad, and in case you didn’t know, clickthrough is very important when you first put an ad on Google because it determines your Quality Score. The higher the quality score, the lower your cost per click will be, and the more money you will make A LITTLE TRICK I HAVE LEARNED TO INCREASE MY CLICKTHROUGH RATE (AND MY SALES) This tip is black hat, so proceed with caution. A way that you can not only improve your clickthrough rate, but squash your competition as well as to have two ads of YOURS on the same page of a search engine. BUT, Google will not allow you to do this within the same account. So, what you need to do is create a second Adwords account, and design your ad. Now if you do this, I would use a different credit card than your primary account, a different email address, everything. After all, you don’t want Google shutting down your entire operation. CONCLUSION At this point, you may be thinking that this is too simple, but honestly, it works! As I said earlier, the beauty is that it really keeps your costs down. Pay Per Click can get very expensive, but if you are on a budget, this is a great way to maximize profits without spending a lot of money.
1) I highly doubt you make $450 with that method. I'd love to see some proof. 2) There is very high competition for those keywords, so be ready to pay $1+ per click. This means your conversion ratio needs to be very high to make any money.
Adwords is most effective if website offer services or products, If website is an affiliate then PPC is less profitable.
I strongly urge NOT to follow the advice in this paragraph if you want to keep your Adwords account. As Anthony says and obviously knows, you can get banned from using Adwords forever if you do this. I'm unclear as to how it would increase your CTR, especially if you use the same ad as he suggests. And if using the same domain, there's no way both your ads can show at the same time. Again, DO NOT FOLLOW THIS ADVICE. Wouldn't you make much more if you did try other ads and increased your CTR? Of course you would. I think Anthony is not helping increase his $450 per day to $1000 per day or more. High click rates need to be defined here. He may indeed get high CTR (which to him might be 2%) with this kind of ad but I somehow doubt it. Better ads can lead to better click rates and conversion rates.
For some strange reason, I am confused. Is your proof that: 1. You posted someone else's thread you found in another forum, to this one? 2. Or you posted the same thread in two different forums? While I agree that bidding on the product name is great, and it is an indication that people are in the buying phase, it is usually very difficult to do because of TradeMark issues etc. But certainly do it when you can. As far as whether you do it or not, is a different story..This jury is out on that one.
Highly unbelievable man. Like dlm said above, some Proofs of your earnings will be supportive. You need to pay at least $1.5 for such keywords
Really encouraging article on how one can live on PPC. Though many say PPC is a glitch, with proper testing strategy one can actually live in PPC.
yall are crazy...op never claimed it was his article and never claimed he made that. this is not a buy/sell thread so why does he need to provide "proof"....the info he provided is found on another site and he was sharing it with you as well as giving source info. He was trying to bring you information and ideas you may not have been able to see otherwise....aka...sharing info and idea. chill yall
Most interesting thread! I love to read views from both sides and then make up my mind about what I am going to do! This is very helpful guys, keep sharing!