What stats/graphs/info do you show in your monthly reports to clients? I'm going to include targeted keywords and how many spaces they jumped in the big 3 search engines, and the total number of keywords used to bring in traffic from the search engines. But after that, I have no idea what to include. Any ideas?
Rankings Crawl Stats Increased Traffic on specified landing pages PPC Stats etc... Graphs look great in reports. Monthly newsletter too would be nice. Some of the things I used to do. I put a lot more into it but depending on the client.
If you have your Google Analytics and Webmaster Tools, you got majority of all the graphs you would need to show.
Client has access to that as well, but is requesting more stats/info/graphs than what is in Google Analytics.
Then show them more data. You should be able to provide more data of the work you are performing and show graphs of the performances. Unless you aren't doing enough to show them more data...then you put yourself in a bind. Rankings across 3-5 search engines based on their top keywords Increase of traffic (per landing page) PPC stats indepth How much do they actually understand? Are they able to go in depth with Analytics? Are you able to? Newsletter Show them the increase of backlinks Show them sites you have gotten to link to them for them (pref with high pr) What you plan on doing for them the next month or the next quarter Increased traffic based off your a/b split testing Increase based off new quick lead gen form If it's an ecommerce store, increase based on hot item/new item/clearance item...etc... There are so many things you can provide them. Just depends on how much you do for them.