thats a very good post indeed. Also beginners should keep in mind that they should write by keeping the would be buyers in mind
I personally find content writing to be easier Each individual writer will see this differently though.
As an add-on... think about the reasons why your prospective buyer might be interested in that product and how the product will be able to help them. Then work that into the copy, the headline, the sub-heads, the bullets... Use language that will emotionally grab them and compel them to read on and then whip out their wallet ;-) The idea is to get them to feel that they MUST have that product, and as soon as possible. Elisabeth
Have mixed feeling about the suggestions made in this post. First, I agree that this is more about content writing than copy writing. His points 1. I stay away from word processors when I write. I want to write without the distraction of formatting and really daft grammar checkers. I only use them at the end to spellcheck and wordcount. 2. Totally agree. Plan first, then write next. By the time I start writing, I already have an outline of the article either jotted down or in my mind. 3. Save the error checking for last. You will end up spending a lot of time checking for errors in paragraphs you choose to delete once you have the whole document done. I save the checking for last, as I edit the document to have more flow, be more coherent, and fit into the word limit. 4. See (1) above for my thoughts on the grammar check in Word. See (3) above for my thoughts on saving the checking for last. 5. This depends on the length and topic of the article in question. YMMV. 6. I agree, good titles are just as important as good content. Funny is not always good though.
I'm definitely far from being a good writer, but I do try my best to minimize grammatical errors. Microsoft's built in spelling and grammar check are not something content writers should rely on. Try typing "the spelling and grammar check is complete" and see if it catches any errors. The system did help with a lot of spelling, but grammatically speaking it may not be that reliable, IMHO.
Great tips, thanks! Some seem like common sense, but it's good to have these points clarified and set as rules.
Didn't find it helpful at all. You are confusing copywriting with content writing and they are two different things. Point three is not a rule for any kind of writing. Theres no magic in writing several paragraphs at a time. Lots of people build entence uponsentence. Writing is an art and there are several ways people go about their art.
Well said, it's all about providing information that triggers a buyer response. Without building an emotional trigger within the copy, few readers will be interested in what you're trying to offer.
I also use Microsoft Word when writing articles, but sometimes it underlines sentences or phrases that are absolutely correct. That might confuse!
I enjoy writing articles. I have written for press releases and blogs. I like the organizational tips I have read here. I would add that if you are going to place your article on a site after you composed it in word or like software, copy the text into note pad to get rid of extra html code. When you copy it to the post where you want it seen you will be able to format it to look great. I also research my keyword or words that are synonyms. This help me write my story as well as help my article receive good search optimization. Hope that helps
I have found that Microsoft Word is the best thing for me to use with my article writing. I have tried other programs but they didn't do the job like Microsoft Word does. Having a key title can be very tricky sometimes. One thing that I suggest to new members is using the free keywords tool or either the google adwords key tool to come up with unique titles. A title can make or break the article because after all, it's that title that make people click on it.