• Send traffic to a specific page on your site. • Poor sales copy on your adverts. • Targeting too many keyword terms with one advert. • Not tracking which keywords produce the best conversion. • Optimizing landing pages. • Use Negative Keywords. • Incorporate local business ads. To know more visit Tips to Optimize Your Pay per Click (PPC) Campaign ....
PPC's effectiveness depends on how good your site performs.. True enough that you should send traffic directly to the page where you have an optin list or a product to sell. It is for you to maximize the cost of making business and get instant results.