I have always heard from gurus and super aff to build a list - but have been so busy making money otherwise, that I never paid attention. Then last month I finally decided to try it out. I created a optin in one of my ppc driven sites and I collected more than a 1000 emails. So yesterday I decided to email them and guess what I had more than $500 worth of sales today. I wish I had started this earlier.
I wouldn't count on that every time. Esp if you wait a month before you mail the list. I assume your niche is highly targeted.
I have several follow up messages and specific intervals that go out after anyone signs in - this way they are not 'forgetting' that they ever signed up. So just last week I sent out a sales letter as broadcast.
How often do you plan to send sales pitches to your email list? Once a month? I'm sure you don't want to spam them and have everyone opt out, so there's got to be a nice mix between quality content sent out and sales pitches.
@duke I would just say that they were leads that I got paid $18 for name, address & phone - no sale had to be made. @chef probably half and half - 2 times sales pitch and 2 times content.
Nice work... I have an opt in list of just under 97,000 that grows by about a thousand a week and there is nothing like sending out a sales pitch one day and seeing the revenue the next.
Having an opt-in list can certainly pay dividends. In my experience, it's important to keep providing subscribers with useful information and offers - don't just bombard them with sales-speak.
Well maybe something more than that.. since ebook give away has become the norm and somewhat not exciting any more.