I was wondering what guidelines people normally use to estimate how much a website is worth? I know there are a lot of situational factors, but there must be some generel guidelines as well. I have heard something about 13*times Monthly Revenue is a common guideline? We could take my website as an example and calculate the worth of it. I have included as much info as possible - then you can decide what's relevant: Domain Name: howtomodyourwii.com Registration Date: 17 May 09 Registrar: Surftown Domains Back Links: 448 (calculated with iwebtool.com - is that a good source?) PageRank: 1 Alexa Ranking: 753,800 (used the "Alexa Traffic Rank" if that's the right one) Monthly Revenue: 4,000.00 USD Monthly Unique Visitors: 16,000 Monthly Page Views: 18,000 How much do you think it's worth and why?
A lot of people do the 8-12 months of revenue but usually they want to see some history. It is easy to fake traffic and revenue for a couple of months but it is harder to fake it for a couple of years. And most sites that are established should have a couple of years of history. History is also a better indicator of sustainable traffic and income. And how do you make $4,000 off of 16,000 uniques? That would be the big question for me.
There are a lot of factors. You have to look at past revenue and traffic. If the product being offered is going to saturate the market or if there is opportunity to obtain more market share. The domain and the design of the site also come into play to an extent.
Ive seen site calculators that do this. Can anyone tell me what formula is used for this? Thanks in advance.
Here are some general pointers. I'm saying this from a more general perspective though. How much time and effort do you need to put in to keep the money coming? Obviously the less effort-more money combination is preferable to most, and people will be willing to pay a premium if your site does not have to be updated regularly. What is your source of traffic? Is it organic, or do you do PPC? How much of that $4K is your profit? What is your major source of income? Adsense or Affiliate Marketing? Avery has got a very valid question though- $4K from 16,000 visitors a month is an unrealistic figure for most niches.
A lot of factors have to be considered while evaluating the value of a site. My blog has around 15000 visitors a month and it earns ~100 USD a month. I would like to know the secret behind $4000 for almost the same amount of visitors. Check my Alexa ranking. It's far away from yours. So, is the traffic bought? The site is in my signature link.
"And how do you make $4,000 off of 16,000 uniques? That would be the big question for me. " I have Console-Mod.com and i must say it converts better than any other affiliate i have worked for, as people are always looking to get out of paying for games... that said and back onto you how much question... it depends my console mod site has made $500+ in 2 months but yet i can't sell my site as no one will bid over $100- for it. Hard to understand niche i guess, but it converts quite well
I think it is pretty tricky I am in a possition where I will be selling some of my websites anybody have an idea of where the best place to list them is?
I can't tell my main traffic sources for competition purposes but it is VERY targeted and free. Some from google via bum marketing, some from viral marketing etc... The app. $4k is all-out profit, refunds has been taken into consideration. 100% affiliate marketing income =) Yeah 4k from 16k visitors is awsome, but take a look at my site and I think you will understand why. I personally don't think it has that much to do with the niche... the site is just converting really well... trustworthy and leaving the targeted visitor really wanting the product. Plain and simple as that... EDIT: Dunno why but just took a print screen of clickbank analytics showing the last 14 days of one of my two products one the site. This will give you an idea of the conversion rate
The value of the website depends on many factors and there is no way to get an automatic appraisal that is accurate - but it is going to be based on traffic and/or more importantly, revenue. You then have to factor in the amount of time it takes to run the site i.e. a site that takes 20 hours a week to maintain is worth less than a site that takes 1 hour. After you factor your net income (all expenses deducted from gross) and factoring in your time (if it is significant, including marketing) you can get a rough valuation by using 8x to 12x monthly net. This of course wouldn't apply if the site was new (you want to show consistent or increasing earnings over a long period of time) - at least 6 - 12 months. Source of traffic can also affect valuation. While this can get you a rough valuation, in the end, it is worth what someone is willing to pay for it.