Has anyone tried PPC marketing on Facebook?

I just noticed GoDaddy has a $50 promo code and was thinking of giving it a shot.

I'm just curious though if basic text ads can be tied to keyword content, how FB compares in price to say Adwords, and if you can target your ads to a specific demographic group (e.g. women 30-40 years of age)? Also, how well does the traffic convert?

Thanks for your feedback.

 

It's seriously ALL about testing with FB more so than with Adwords (IMO).

You can target to demographics and more. Married, single, etc... College, high school, etc... By work.... lots of different options.

Yes, it does convert. Others will tell you that it doesn't but then why would anyone ever advertise on FB?

 

I've rarely had success with Facebook. I know the money is there, and I've been testing for months, but I've yet to make any money. Since about April, I've only spent around $500 and made back only like $130. Possibility is there, but it just takes lots of Testing.

 

Hmmm I would say you would need to make sure you are advertising a product that has a high sales return. Something that has a high sales purchase. The reason they give you $50 is because most people spend about $500 at least on Facebooks PPC campaigns. You will be hard pressed getting a result back with only $50. The ad would run for about 2 days and then end.

 

If you're not in a hurry you can set your daily budget to be low. Low budgets testing CPL offers can and does work....

Plus, I don't think you're likely to spend that money in the first 2 days because normally your first few ads on FB suck and have a bad CTR ... bad CTR means FB won't e showing your ads.

Lots of things to learn on FB and as always it comes down to testing.

 

FB is all about testing and tweaking. You want as many ad, image, demographic variations as possible. See how this or that ad does with 19yr old males, or 20yr old females, and so on.

Once you find a combination that yields a high CTR, just use the 'create similiar ad' function and delete the original ad. That new cloned ad will have a hight CTR and result in dirt cheap clicks from the start.

As far as conversions go, I think that depends more on the offer you are promoting.

 

FB ads can target keywords - but they are not the keywords in the content of the page they are the keywords found in the users profile. All ads are targeted towards the user - their profile, age, sex, location, etc...

FB ads can be profitable the trick is finding the right combo with the right bids. You may bid $0.10 per click (or whatever) and it may prove to be very profitable -- but if the CPM rate is too low for FB (they arent making money) they will not display the ads.

 

That's the beauty of FB advertising though because THEY pick what THEY are interested in.... not google or FB telling them what they're interested in. There's a HUGE difference here.

You get traffic that is targeting directly to the users profile rather than what they are reading or surfing along about.

 

take ur time on this

 

Throw a lot of ads, see what gets the most traffic, and work off that.

 

This is a good way to start with FB. You need to get lots of ads up to find what ads people will like and click.

 

FB ads can target keywords - but they are not the keywords in the content of the page they are the keywords found in the users profile. All ads are targeted towards the user - their profile, age, sex, location, etc...

FB ads can be profitable the trick is finding the right combo with the right bids. You may bid $0.10 per click (or whatever) and it may prove to be very profitable -- but if the CPM rate is too low for FB (they arent making money) they will not display the ads.

 

my friend tried to put an ad on facebook, but the result is very disappointing ... benefits that we get too little

 

Did you try more than 1 ad? What about the demographic targetting? Keyword targetting? Etc....

Saying results are disappointing after not a thorough test is disappointing.

 

I've not messed with PPC as far as posting affiliate links on facebook, but as post #2 says, you do have a lot of options as far as who you want to see your message.
It can work very well if you get your ad to the right people.

 

Testing, Testing and Testing...
FB can kill your Wallets if you are a noob.

 

I am not looking to make any money but only increase traffic to my forum a bit. Would a budget of $10-$20 a week be worth anything?

 

So true. You need to test on small budgets and track EVERYTHING!

 

It could be worth it but I'm guessing it might be a little too expensive. If you know your target demographic, keywords, etc... I think it could be worth it.

Although, I have seen reports that the CPC is higher but the bounce rate is MUCH lower because of the targetting so your cost per visitor that stays is lower (if that makes sense)

If you want I can see what you're 'estimated' CPC is you can PM me your demographics and I can look it up for you to give you an estimate.

 

I advertise for myself and customers on facebook.

you must understand the basics of marketing...most do not. What you read online in a few minutes, does not replace what it takes years of STUDY to learn (ie degree in marketing)

you must understand your product, how much you can spend to get a customer, the psychographics of your potential customers and have a realiastic budget.

like adwords, you can flop a lot easier than you can succeed, usually due to lack of knowledge and/or poor planning.

If you are not trained in marketing, get someone who is, otherwise you will just waste your money.