URL Renaming of website

Discussion in 'Search Engine Optimization' started by uptraffic, Oct 21, 2009.

  1. #1
    Hi,

    I have website. I want to change my links pages names like aboutus.html into seo-company.html but my aboutus page has PR0 if i change the name,it will get negative effect.Can i do 301 redirect for while until it gets PR0 again.
    What do u think what should i do?
     
    uptraffic, Oct 21, 2009 IP
  2. infogle

    infogle Prominent Member

    Messages:
    2,732
    Likes Received:
    128
    Best Answers:
    1
    Trophy Points:
    300
    #2
    Yes i do think 301 redirect will be the obvious choice in this condition
     
    infogle, Oct 21, 2009 IP
  3. nowimhere

    nowimhere Active Member

    Messages:
    869
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    60
    #3
    Agreed, redirect to your new page.
     
    nowimhere, Oct 21, 2009 IP
  4. Jeff Collision

    Jeff Collision Peon

    Messages:
    1,020
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Once you decided to do rename -I strongly recommend you to do #301 redirection

    Already U got PR0 for the previous page - if you done redirection, the link-juice will pass to the new page - no doubt in that..
     
    Jeff Collision, Oct 21, 2009 IP
  5. uptraffic

    uptraffic Peon

    Messages:
    287
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Thanks for advice but i fear if google consider duplicate content.what u think?can i use canonical tag or 301.
     
    uptraffic, Oct 21, 2009 IP
  6. RaymondFung

    RaymondFung Peon

    Messages:
    66
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    a 301 is a permanent redirect it will tell google the new page is the correct page

    you should use the canonical tag if you intend to keep running two pages with the same content. and this will pass the link juice into the designated page.

    301 is much more efficient and less resouce intense, so i would recommend that option.
     
    RaymondFung, Oct 21, 2009 IP
  7. uptraffic

    uptraffic Peon

    Messages:
    287
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #7
    After getting PR to new page i want to delete old page .Is there any issue to delete?
     
    uptraffic, Oct 21, 2009 IP
  8. Canonical

    Canonical Well-Known Member

    Messages:
    2,223
    Likes Received:
    141
    Best Answers:
    0
    Trophy Points:
    110
    #8

    In order for the new URL to continue to get credit for inbound links to the old URL, the 301 redirect needs to remain in place indefinitely. Depending on how you implement the 301 redirect, you may or may not be able to delete the old page. If you ever remove the 301 redirect from aboutus.html to seo-company.html then aboutus.html will likely begin throwing 404 errors when the search engines re-crawl links to the old page and seo-company.html will lose credit for the old inbound links to aboutus.html.

    Redirects in code
    If your old URL is aboutus.php and your new URL is seo-company.php AND you implemented the 301 redirect by placing a 301 redirect inside of aboutus.php then you can never delete aboutus.php. Once you delete aboutus.php the next time Google crawls a link to aboutus.php, your web server will likely return a 404 Not Found because the page no longer exists (previously the server would have been returning 301) AND credit seo-company.php will lose credit for the inbound links to aboutus.php the next time those links are recrawled.

    So in general, if you implement 301 redirects in the code of the page being redirected to a new location, that page must remain in place indefinitely in order for the target URL to continue to get credit for the old URL's inbound links.


    Redirects using Mod_Rewrite or other external redirection
    If you use a Mod_Rewrite .htaccess file to 301 redirect aboutus.php to seo-company.php rather than placing code inside of aboutus.php to redirect then you CAN delete aboutus.php once the .htaccess redirect is in place.

    In the above example you might add a Mod_Rewrite rule in your root folder's .htaccess similar to the following:

    Since Mod_Rewrite will see all page requests PRIOR to your web server attempting to locate aboutus.php on disk and serve up the page, the actual aboutus.php page can be removed. However, the .htaccess file would need to remain in place indefinitely if you want seo-company.php to continue to get credit for inbound links to aboutus.php.

    If you had 100 pages in your root folder that needed to be redirected, you could place 100 rules in the .htaccess in your root folder, leave that 1 .htaccess file in place, and be able to delete all 100 pages that were being redirected.
     
    Last edited: Oct 21, 2009
    Canonical, Oct 21, 2009 IP
  9. Rapid_SEO

    Rapid_SEO Peon

    Messages:
    218
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    0
    #9
    very brief description, I was not aware of that before
     
    Rapid_SEO, Oct 21, 2009 IP
  10. uptraffic

    uptraffic Peon

    Messages:
    287
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #10
    I just redirect one page.Can we set server setting 301 redirection where cpanel has option for it or it is important to add .htaccess file in root.
     
    uptraffic, Oct 21, 2009 IP