tracking PPC navigation in Analytics

Discussion in 'Google Analytics' started by sharktacos, Oct 18, 2009.

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  1. #1
    I have linked my Adwords account to Google Analytics and using the auto tracking am able to track my Adwords in the Traffic Sources section of Analytics. I would also like to be able to follow these PPC hits in the Navigation Summary of the Content section - that is, I can see where people are navigating within the website in the Navigation Summary, but I would like to distinguish paid from non-paid traffic there. Can someone help me out?
     
    sharktacos, Oct 18, 2009 IP
  2. dipali

    dipali Peon

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    #2
    for navigation summary analysis for ppc campaigns, you can create specific custom reports for navigation analysis.


    http://www.conversationmarketing.com/2007/05/navigation_analysis_with_googl.htm
     
    dipali, Oct 20, 2009 IP
  3. sharktacos

    sharktacos Peon

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    #3
    I figured out how to do it:

    In the top right corner of Analytics under "Advanced Segments" you can choose "paid search traffic"

    voila!
     
    sharktacos, Oct 20, 2009 IP