Hey, So I've been working on Google Adwords and reading and reading and reading... My Quality Score is low... about a 1/10 to a 3/10... I Don't understand why though... All My keywords relate to every single topic and all of the website have what google likes... it says that the website and landing page are good but keywords are irrelevant... Can Anyone help Please??
What you attempted to get a good quality score? That would help to know what you're missing... Do you have unique content related to your keywords and with your keywords in them? Do you have a real site or a single landing page? Do you have some link popularity? Art.
My keywords are all related to the website and to the keyword text ad. For Example. I'm trying to sell online subscriptions where you subscribe and you can sell movies online. It's a real site that has a great landing page.. and also you can click around the website which give you ALOT more information... I'm great about 100 clicks a day on that website buy my Quality Score is 1/10 on ALL the keywords. I think the link has popularity. Btw congrats on ur $363 profit. hopefully one day i can come at least close to that!
You'd better use some keywords recommending tool to help you with the keywords.Maybe just you think it's relavant and suitable,also you can try to find what keywords your competitors are using.And pay attention to the traffic of the keywords you used.What's more,CTR plays an important role,so pay attention to this.
Like Steve, I'm thinking you think your keywords are relevant. I'm not surprised anymore because I've seen it so often, but I can't count the number of times a client had keywords in their campaign they thought were relevant but were actually not. But these days, when I see someone say they have a QS 1, my first question is, is this an affiliate site? That is, are you using a page that is a bridge to an affiliate offer?
So you have an opt-in list. Google don't mind these, so long as it's obvious that the person filling their details will get what you have promised them - plus, do you have things such as a privacy policy listed on your landing page? QS 1-3 is a Google Slap in my book, and it might be down to a problem in the above.
Well Lets See... For Example... The Website Promotes subscribing to the website and paying a fee which allowes you to watch movies online... so i use keywords like watch movies online (QS is 1/10), movies online, internet tv, tv online and basically everything that relates to watching something online (because they say you can watch tv, shows, cartoons and movies) and they all have 1/10 Quality Score. also there is a privacy policy, Disclaimer, Contact Page, Testimonials, Support and FAQ's. I created a check list of what a website should have and basically it checks out... It's a great website... it gets clicks but yet the QS is majority 1/10 I have ONE keyword thats 6/10 and its watch free movies... but watch movies is also 1/10.... makes no sense??????
I'm not clear if you are saying it's your own site, offering this service yourself, your own site promoting this other site or you are directly promoting this affiliate (click to site). Your "movies online" and "watch movies" keywords are too vague. Your "watch free movies" is no good if you charge a subscription. Seems free in your case should be a negative keyword.
It's not my website. Im promoting this affiliate. I don't understand why they are vague though? everyone always searches online movies... and i also have watch movies online and that QS is also 1/10. I put in Watch Free Movies to see what would happen.. And for some weird reason that keyword is the best one??? It SHOULD be negative but I decided not to make it negative to see how many people would look at it through that. They even click on my ad through that word.. Thats What I don't understand... I put words in that completely relate to my ad and it say QS is 1/10 I put a word that doesn't really relate to it because its not free and the QS is 6/10 What I also don't understand is I tried the Ad Optimizer and none of my ads are working on the optimizer.. they say either i need to take out my other languages (such as french and spanish) and leave only english in. Which is what i do and then it says they can't process it. I feel that Google Adwords has some serious kinks to work out and if they ads are being manually checked. The workers need to become a little bit more educated on what is a good keyword and what isnt. But thats my 2cents because clearly im still fairly new to this...
"movies online" could be part of "buy movies online" which is not what the site is all about and neither is "download movies online". You need to use more specific keywords. I believe your problem is that your landing page is your own page with affiliate links. Google does not like that. Do direct linking instead.
I see. Well my landing page is the main page of the website.. Well I do have a keyword that says "Watch Movies Online" and "Watching Movies Online" and both of them are also 1/10.... Can You Please give me an example of a specific keyword? From what I learned.. 2-3 words is a good way to start. But clearly I am doing something wrong. BTW thanks for all of your inputs! It is all greatly appreciated!
I have noticed a number of anomalies with adwords lately. Example, I have keywords "kindred spirit" and "kindred spirits" (please note the excamation marks do not relate to adwords settings). I have in the past had good results from both keywords. My ads use the phrase kindred spirits. In adwords kindred spirit shows a quality score of 8 out of 10 but kindred spirits only shows 3 out of 10. I get notification in campaign manager that my max cpc is not high enough for ad to appear on 1st page of results and that I need to increase min cpc by 70% to get on first page, but if I google my keywords they are not showing any ads for that keyword. Basically Google is trying to have it both ways. They operate a bidding system with highest bid at top of list but they then want to set minimum bid value. Are they operating a pay per click auction model or a cost per impression model. The other thing that really gets up my nose is the fact that they say the quality score is to low so is not relevant to the users searches however they will publish for that term if you pay enough.
I don't see an anomaly. There are two different keywords. I'm sure you are getting very different results for both and that's why the QS are different. And since QS is different, your bids will have to be different to get on the first page or, in your case since you say there are no ads, to compensate for your poor quality. However, no matter what you see when you do searches, you can never assume nobody is bidding on those keywords. It's a pay-per-click auction model based on bid but also on quality of your ads. That quality determines what you pay.
I understand.. I've been paying a max bid of 50 cents to see what happens and there was no change in QS... if anything no bid went higher then 36 cents..
I disagree. The ad uses the phrase kindred spirits. This is the keyword with the low quality score. Secondly even the keyword with the high quality score is not always being shown even if no ads are being shown. If there are other people bidding then why does google choose not to show any ads? It does not make any sense in terms of a business model. Using quality score in conjuction with bid price only works if you are showing some ads. Showing no ads just because google deems that they are not relevant to the search term implies that they are making a judgement about what to show, not about the order in which it is listed. What you are saying is that google is making a judgement about what people are looking for when they enter a search term. Not to put to fine a point on it, in a great many cases Google can only make a wild arsed guess at what people are looking for with a given search term. Basically Google is trying to force up the cost of niche keywords. They dont mind showing what they deem to be irrelevany ads if you pay enough. It is interesting to note that the click through rate has not changed much. In other words when they do list the ad people still click through at the same % rate.
Other people might be bidding but their ads not show in your region. You are in London. Why would I advertise to you when I'm targeting California? Some may advertise only during certain times of day or only some days of the week or even times of the year. Others have a low budget and their ads are not shown 100% of the time. Maybe their budget is exhausted when you did the search. Probably other reasons I can't think of right now. Google also uses historical figures to calculate QS, not just active ads. I have an Adwords FAQ you can download that can shed light on this subject. You said: > Showing no ads just because google deems that they are not relevant to the search term implies that they are making a judgement about what to show That's what QS is. It is a judgment of the relevancy of your keyword and ad. If you have low quality, you won't show unless you are willing to pay the premium. Google is telling you and therefore forcing you to create better quality advertisement. It's better for you, for their users and for them because they do mind showing irrelevant ads. It's just that some people just don't get it and throw more money at it instead of fixing the problem.
Have we reached a point where it's better with adwords (preferably content network) to direct link to an affiliate offer than have a presell site with links to it?
Yes! Google is telling you not advertise bridge sites. So, how else are you going to promote your affiliates?