Dear SEO experts, What are points and Steps to followed while doing Keyword Analysis for any Site. Are thumb rule steps for keyword analysis.
Read these: http://www.websitemarketingplan.com/SEM/SEOProcess.htm http://www.searchengineguide.com/stoney-degeyter/comprehensive-guide-to-keyword-research.php
The first thing I do when starting a new SEO campaign is find out the goals for the site and the optimization in general. For instance, is the goal simply to drive more targeted traffic to the site or is it to get people to sign up for a newsletter? Is the goal to get someone to make a purchase online, or is it to entice people to call or fill out a form requesting more information? Usually, the goals will be a combination of things. Very often different pages within the site will have different goals, and these need to be kept in mind throughout the SEO process.
With the end goals in mind, the next step is to compile a brainstormed keyword phrase list. At this point, we ask the company to send a list of the phrases that they feel are important to their site. It's important to also go through the existing site pages and add to the list any phrases that appear naturally within the copy. With list in hand, it's time for some heavy-duty keyword research over at Wordtracker.com. Plug your keyword phrases in, and see what comes up. Very often you'll find that phrases the company thought were important are not actually searched for by real people. Luckily, Wordtracker will give you alternate suggestions to test.
this is how i do mine. 1. lookup for high searched keywords. searches from maybe 9 up. 2. Look at the number of backlinks of the sites on the first page of google with your keyword. The lower the better. Go to yahoo site explorer and enter the sites of your competition there. 3. Look at the intitle:"your keyword" 4. Look at the inanchor:"your keyword" 5. Look at the inurl:"your keyword" 6. if you see that not many are optimised for your keyword then there is a good chance that you can rank with it.
First of all read your services and products for which you are going to optimize your website.The simple formula i always apply is = HIGH SEARCH WITH LOW COMPETITION
Choose keywords follow the High search average competition. Check your keywords density and prominance, proximity of the keywords according to your website.
SEO Guide A. Brainstorm. Consider first what goals you have for the site. Under what search terms would you like to appear? What products or services do you plan to sell on your website? Are you doing business in one geographical area or will you do nationwide or global business? What are some of the different terms people use for your products or services? Brainstorm about the different ways people would search for your product or service in a search engine. If you are optimizing for a customer, ask him what he wants to rank under, but direct him away from key phrases that are extremely broad. Take notes. A brainstorming list for a website that sells pet insurance in Atlanta could look something like this: dog insurance cat insurance animal insurance animal health plans georgia pet plans atlanta cat insurance best dog health plans pet health insurance dog health care insurance cat medical insurance pet care insurance pet insurance quote affordable dog insurance etc... B.? Use Keyword Analysis Tools. Add to your list by using the available keyword analysis tools: Overture Keyword Suggestion Tool Wordtracker Google Sandbox 7Search For examples of live searches visit: Ask Jeeves Keyhole Froogle MetaSpy C.? Competitive & Market Analysis. Take notes on the following: 1.? Go down your list and type in your most promising-looking keywords into Google or Yahoo.? If your competition is showing up in the first web pages, you'll probably want to rank under those keywords too. If your competition isn't, that is also good to know, because you could capture a new keyword or phrase that they didn't think about. Think of it like this: if you're opening up a new McDonald's you'll want to know where the Burger Kings are. If there's a thriving Burger King, chances are its a good spot to be. On the other hand, if there's a new neighborhood, with no hamburger joint, you'll definitely want to be the first one. 2.? Talk to friends and non-optimizers. Ask them what they would type into a search engine to find the service or product. There is no substitute for asking real people. Some figures estimate that as many as 80% of searches are unique search queries, not the oft-searched-for terms that show up in the the Keyword Tools. 3.? Look at your competitors. Consider what they have optimized for. D.? Create Final Key phrase Lists. Use the popularity (demand) numbers provided by Overture and Wordtracker, the keyword notes you have taken so far, and some common sense to break down your brainstorming keyword list into three lists: List 1. Pay Per Click Section. These words and terms will give you great, targeted traffic, but are too competitive for starters. For example, if you sell books, trying to rank on the first page under the search term "books" with an Overture demand of some 3.5 million would set you against Amazon.com and Barnes&Nobles.com. Sorry, it's not going to happen. You can't get it. No way. No how. When you become Amazon or Barnes&Nobles, your site is several years old, and you have cultivated a several hundred page site with incredible content, then you can think about going for those spots. In the mean time, consider these more competitive search terms as additions to your Pay Per Click campaign. List 2. 10-30 Primary Search Engine Optimization Terms. These are targeted search terms that will not pit you against the big guys, but will give you a great conversion rate. That is, people looking for these terms are looking for exactly what you do in one of your niche areas. You'll want to include some of the search terms with mid and low popularities in the Overture and Wordtracker databases and some highly niche terms. For example you may include terms here like: "houston world war two veteran clubs," or "white house spoon collectibles."? It may be true that there are very few people searching for these terms, but if someone does search for that term (and that is what you do) you are sure to make a sale.? Obviously, you will want to mix highly niche terms with broader terms that have a mid to high search rate.? But again, don't waste your time going for the really big terms yet. List 3. Secondary Search Engine Optimization Terms. These are terms that might not be your first priority, but you can begin targeting these when your site grows and gets a little bigger. We will be using the second list for your initial natural search engine optimization campaign described in the rest of this document.
to me, when doing keyword analysis you should know the niche of the sites, their products or services and their targeted market so that you can create different related keywords based on that information.
First of all focus on the services and products of the sites. choose the keywords with the google kw tool or other online tools which would be beneficial for your site.
Here are things you should considered -Build a list of keywords what people are using to search for your products in your niche markets -Refine your keyword research in WordTracker or Keyword Discovery -Check out the competition for each keyword -Test your keywords using pay-per-click campaign -Use your star performing keywords EVERYWHERE