I've been working for several SEO projects where the clients ask me for choose keywords for their websites that are not relevant to there website. like for example there was one website that was only for listing american bingo sites on the page and providing users the list of bingo websites. but the client need to optimize there site for the keywords like "Play bingo" on "Play online bingo" that is not the purpose of there website. Don't you think that if such website is ranking for such keywords Google is going to loose trust of users as user might be searching a website which allows to play bingo but he is getting a directory kind of website. One other example is a client having a .co.uk domain and need to rank for a keyword "american homes". There are several other examples for the same and the sites are also ranking well but image of Google still remains same. Want your vies about it.
Keywords are more properly thought of in terms of pages, not websites. If the page in question matches the keyword, then go for it. A page listing sites where one can play on-line bingo is would be appropriate for the keywords "play online bing" even though the site itself might not offer that.
my clients cant choose keywords without my search.i had a problem when they want some keyword too global and their business is on local level. rule is that u need to suggest them which keywords to choose after ur research.u are seo expert not them
The rule of thumb is to move from the long tail to the specific. You are not going to rank for "widgets" right away, but that is no reason not to have it on your keyword list.
WTH would you think the "play bingo" and "play bingo online" are not relevant keyword phrases for a directory of online bingo sites? Who do you think would be looking for a list of online bingo sites? Obviously, people who want to "play bingo" or "play bingo online". Exactly which keywords would you suggest they target? Simply "bingo sites" and "bingo sites online"? You're going to run out of phrases to rank for VERY quickly if you limit your thinking to a literal interpretation of "the purpose of the site" when coming up with keyword phrases to target. As another poster said, the search engines rank URLs, not sites. "play bingo" or "play bingo online" are as relevant as keywords could get for that type of site. Perhaps it's the language barrier that is causing you not to see they are great keyword phrases to target since English is not your first language. There is nothing wrong with a .co.uk domain wanting to rank for "american homes". Perhaps they have a good reason for it. Perhaps they want to attract UK visitors looking for American homes to buy because they are moving to the US or wanting to purchase a vacation home in the US. You can't categorically think that because it's a UK site that it can't or shouldn't be targetting keyword phrases related to other countries. Google doesn't dish out penalties because a UK site ranks for "american homes".
Search engines try to produce most relevant results in SERP, thus obviously relevant sites will get an edge for rankings.
Thank you for your explanation. It was great to hear from you. But the site that I putted in example of american homes is ranking good for uk homes and manchester homes. I have optimized the pages for american homes and used this in content and titles as well but the site is no where in Google SERPs. Any suggestion would be appropriated.
The G algo continues to produce some interesting quirks. We have a site that makes widgets and ranks well for widget and widgets for sale. but, it also ranks (sometimes #1) for widget maker for sale - something akin to "button shop for sale". Makes little sense, but the words are all there on the page. I suspect that G is seeing Manchester and UK on your page, and that coupled with you ~tld and server location are tipping the site/pages off towards UK home sales. If you are marketing US homes to a UK audience you may have a tough time convincing the algo about what is what.
Dont be confused G means Google. Irrelevant keyword focusing may get your site top on google, but people wont stay your site for a long time if they cant get, what they really want. So try to have relevant keywords to your web pages.